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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
Just like salmon roe, substituted with soybeans = “Daitai Kaisen Maki” released – Family Mart.
FamilyMart announced on the 22nd that it will be selling "Daitai (alternative) seafood maki,'' which uses substitute foods such as salmon roe, sea urchin, and crab, from the 28th at approximately 4,900 stores in the Kanto region and six prefectures. Salmon roe was replaced with vegetable oil...
Koya-tofu(Dried Tofu) protects the muscles of elderly people and astronauts.
On May 21, Asahimatsu Foods and Tokushima University announced a joint research project titled "Protecting Muscles of Astronauts and the Elderly with Koya Tofu – New Functionalities of Freeze-dried Tofu" at the Hotel Metropolitan Nagano in Nagano City. The research presentation was organized by...
Aiming to be a “Super Taipa” What is Oisix’s new delicatessen service “Deli Oisix”?
On April 18, Oisix La Daichi (Tokyo/President Kohei Takashima: hereinafter referred to as Oisix) launched ``Deli Oisix'', a service that delivers refrigerated side dishes prepared in the microwave using recipes supervised by the company. We utilize Oisix's unique strengths by using five or more...
Ito-Yokado launches new deli brand “York Deli”.
Ito-Yokado launches "York Deli," unifying its deli section, enhancing product quality, and aiming for 100% original items by 2025, with plans to increase sales and customer numbers On May 22, Ito-Yokado announced the launch of its new deli brand "York Deli." Previously, the deli section featured...
Ministop follows Seven-Eleven’s SIP! New grocery store-style stores with fresh food.
Specialized fast food at restaurant quality and a supermarket-like product lineup.Catering to the polarized needs of value-added and price-oriented consumers, as well as the convenience and stockpiling needs of customers. On May 20th, Ministop opened its flagship store, Kanda Nishikicho 1-chome,...
Seven-Eleven, Expansion Plan with Freshly Baked Bread – Targeting 3000 Stores by 2025
Seven-Eleven Japan is moving forward with a plan to rapidly expand stores offering freshly baked bread. The goal is to open approximately 3000 stores, five times the current number, by February 2025. This initiative aims to attract a younger customer base and increase store sales. By offering a...
Brown Rice innovation “Brown Rice Shred Cheese” and “Brown Rice Yogurt”
Seven-Eleven Japan is moving forward with a plan to rapidly expand stores offering freshly baked bread. The goal is to open approximately 3000 stores, five times the current number, by February 2025. This initiative aims to attract a younger customer base and increase store sales. By offering a...
Mackerel boiled in water with added protein
"THE PROTEIN SABA water boil" from Nobuta Canning (Choshi City, Chiba Prefecture) As part of the local revitalization "Choshi Dream Market Project," it collaborated with Choshi Commercial High School and Takeuchi Pharmaceutical (Shinagawa-ku, Tokyo). It contains 6.4 grams of collagen protein per...
Building a Fanbase with Upcycled Food Products
There is a growing variety of "upcycled" foods that turn waste generated during food processing into valuable products. The company's approach has attracted sympathy and led to the creation of fans. Sakaeya Bakery (Ebina City, Kanagawa Prefecture), which makes bread and other products for school...
Beverage giant revitalizes “sluggish” green tea in spring to stem private brand customer outflow.
Major beverage companies are revamping their green teas. Almost all major famous brands such as Suntory Beverage & Food's "Iemon" and Coca-Cola Japan's "Ayataka" were renewed. Inexpensive private brands (PB) are selling at their best in the past five years, and sales at the major players are...
Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.
Kellogg's Japan is proposing a new way of consuming oatmeal to expand its market in Japan. From the "Oatmeal Rice" series, which can be eaten like rice, they will release "Soy Protein Oatmeal Rice" on February 12th, which allows you to intake protein that is often lacking. The soy protein is...
Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content
Introducing Japan Kellogg's Whole Granola Series with the highest reduction of 70% in fat content. The new product is available starting from Monday, March 25th. Supervised by the Head Chef of Hotel New Otani, we've achieved a 70% reduction in fat content without compromising on taste. In each 40g...
The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company
Morinaga Milk will launch nationwide from Tuesday, April 2nd, "PURESU Fermented Vinegar Drink Pomegranate Flavor" and "PURESU Fermented Vinegar Drink Muscat Flavor," the first in Japan as functional labeled foods that are described on the package for the effects of acetic acid and bifidobacteria...
Food Trend 2024 in Japan Croissant Innovation
The name "croissant" originates from French, meaning "crescent." However, recently, a diverse range of "evolved croissants" has emerged in South Korea and landed in Japan, attracting attention, especially among younger generations. These variations come in various shapes, such as triangular like...
Blue Diamond Almond milk production inside Japan with Kagome company
On April 4, 2024, Kagome announced its intention to introduce the renowned U.S. almond milk brand "Almond Breeze" to the Japanese market, commencing sales from September. Partnering with Blue Diamond Growers, Kagome secured a licensing agreement for the production and distribution of "Almond...
Upcycle Beer innovation with bread
Sakaeya Bakery, located in Ebina City, Kanagawa Prefecture, which produces bread for school lunches, opened the Better life with upcycle craft beer brewery on February 5, 2024. The brewery, operated by the parent company, utilizes bread crusts that have been trimmed and deemed unnecessary from the...
Souvenir Japan : Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan
Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan. This marks the first time the company has tailored a chocolate brand specifically for this purpose. The chocolates have been revamped from existing brands to include ingredients and packaging that...
Upcycle Sweet potato scraps mixed with 16 types of grains
"Imoya Kinjiro, which manufactures and sells various sweet potato snacks such as imo-kenpi (sweet potato chips) and sweet potatoes, started selling 'Imoya's Mixed Grains Rice' from April 1, 2024. It uses 'Kogane-senkan,' a sweet potato variety well-known as a raw material for sweet potato shochu....