Our Policy on Reports and Articles
Important messaje for customers
Our Policy
It has been confirmed that some media outlets refer to articles from numerous media outlets but conceal the fact that they are from foreign or domestic media outlets, and only include press releases or other articles from media outlets in their reference articles, making it appear as if they have created the articles themselves, including research and composition from scratch. Martner Japan does not engage in such practices.
The following points are noted in preparing the reports and article.
1. When referencing an article, we do not rely solely on its information, but research as much primary information as possible, such as official websites, company Link, etc
2. When referencing information in an article for which primary information cannot be verified, we place a link to the reference source in the relevant section.
3. We make it a priority to physically visit locations for on-site investigations, valuing firsthand information from the field. During these visits, we strive to ensure accurate information transmission to our customers by providing clear details such as location and date.
4. In addition to conducting surveys and generating reports, we draw upon our extensive business experience to provide a wide range of recommendations and proprietary insights. This approach is designed to support the success of our clients’ businesses.
Our Sources
Martner Japan uses the following sources as the main reference for its reports and articles.
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【Primary information】
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【Secondary information】 Iiterature information |
【Secondary information】 Web information |
| Field reserch | official government materials | official government URL |
| Questionnaire survey | Company’s official materials | Company URL |
| Interview | industry association materials | Idustry association materials URL |
| Data analysis | private research company materials | private research company materials URL |
| Seminars and Events | financial institution materials | financial institution materials URL |
| Newspaper, magazines | Newspaper, magazines URL | |
| Seminars and Events |
With the exception of interviews, seminar reports, and instances based on personal experiences, we include reference links at the end of all articles.