Seven-Eleven Japan is moving forward with a plan to rapidly expand stores offering freshly baked bread. The goal is to open approximately 3000 stores, five times the current number, by February 2025. This initiative aims to attract a younger customer base and increase store sales.
By offering a variety of products including baked goods and bread, the aim is to boost sales at existing stores. Seven-Eleven plans to invest approximately 50 billion yen in this expansion plan, with the headquarters covering the installation costs of specialized equipment. The target is to increase store sales by more than 1%.
Additionally, with the success of experiments conducted about two years ago where bread was sold near the checkout counter, understanding the impulse buying needs, the decision was made to increase the number of stores implementing this strategy.
Stores equipped with machines to bake bread will receive deliveries of frozen products from headquarters. These products will be baked in-store for 1 to 2 minutes before being displayed using dedicated equipment. When orders are placed by customers, employees will heat them for several seconds before serving.
In addition to this initiative, efforts will be made to expand frozen food options and introduce smoothies, contributing to increased sales at existing stores. Similarly, Lawson has begun implementing new product strategies such as selling shaved ice, intensifying competition across the entire retail industry.
The provision of such new products and services tailored to consumer needs will be a crucial competitive factor going forward. There remains the possibility of selling products not previously handled, and the competition to develop hit products is expected to continue. This poses a new threat not only to supermarkets but also to the entire retail industry.
Source:Nikkei MJ May 18th, 2024
Related Articles
Nissin Foods ”Frozen Perfect Meshi DELI” now offers a new generation of “Onigiri” (rice balls), a breakfast in a minute and a half of microwaving.
The dawn of a new era in food is here with the launch of innovative "Onigiri" by Nissin Foods, part of the "Frozen Perfect Meal DELI" series. Starting at 11 a.m. on the 18th, six new onigiri products will be available on the company's group online store. The main...
Life news | “BIO-RAL Kagoshima Prefecture [non-medicated] quality eel” on sale.
Life Corporation, which delivers "delicious," "exciting," and "happy," will be selling "BIO-RAL Kagoshima Prefecture [Medicated-free] Eel Made with the Best of the Best" for Doyo no Ushi no Hi on Wednesday, July 24th. We developed "BIO-RAL Kagoshima Prefecture...
Delicious plant-based.Five new products from the “Blue Green Project”!~Donuts and cheesecakes with a summery lemon flavor~
■Delicious plant-based food. The third installment of the "Blue Green Project" offers new food options The Blue Green Project was launched under the supervision of Hiromichi Ochiai with the idea of "Let's do things that are good for the Earth and are useful, even...