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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
New release of Spomeshi cereals “Protein-rich cereals series” perfect for supplementary meals after practice = Hakubaku.
Supplementary meals,'' which is important for people who exercise and play sports, is a dietary method that supplements nutrients that cannot be replenished with just three meals (breakfast, lunch, and dinner) by eating them before and after exercise. Since it is necessary to prepare meals...
Snow Brand, new brand of plant-based foods
Megumi Plant Born contains "Gasseri SP strain" and "Bifidobacterium SP strain". Megumi Gasseri SP Strain Plant Born is a food with functional claims that contains Gasseri SP strain, and is said to help reduce visceral fat in obese people. Please note that both products contain dairy products. The...
MORINAGA Milk has launched a new plant-based beverage called “Plants&Me.”
Morinaga Milk Industry will launch its new plant-blend beverages, "Plants&Me Original" and "Plants&Me Sugar-Free," nationwide from April 2nd. In recent years, there has been a growing interest in products developed from plant-based ingredients due to increased awareness of beauty and...
Announcement of Results: Spring/Summer 2024 New Product Grand Prix,” Japan’s largest food presentation event. The Grand Prix has been awarded to Shinsei Co., Ltd. for their “Additive-Free Sesame and Bonito Flavored Furikake”.
The product trend for 2024 will be "finding the joy of eating that suits each individual". The 30th New Product Grand Prix Spring/Summer 2024 received entries for 26 processed foods, 15 refrigerated foods, 17 frozen foods, and 11 ice creams, and will be held in Tokyo and Osaka in late January. New...
Foods with functional claims improve sleep by 18%
Fuji Keizai, 2024 outlook: 3% increase in fat suppression, 7% increase overallThe market size of functional food products with claims related to stress relief and immune function is expanding. According to Fuji Keizai, the domestic market in 2024 is expected to reach ¥735 billion, representing a...
freeze dried snacks Seafood innovation
Freeze-dried has made its way into the seafood industry. In Japan, there is a custom of enjoying seafood snacks with alcoholic beverages. This freeze-dried squid is perfect for pairing with drinks. 【Snack "Temptation of Squid - Squid and Togarashi Tempura - Kimchi Flavor" by Medishokudogen.com...
Horiguchi Coffee’s casual line will launch in March 2024
Horiguchi Coffee (Setagaya, Tokyo) cup-on type regular coffee “Horiguchi Coffee Drip Bag”The company, which roasts and sells coffee beans, has commercialized this product with a focus on quality. The beans are carefully selected, and the new product uses 15% powder, compared to 8 to 12 grams per...
The Japanese jelly beverages market expands to a ¥100 billion scale amidst COVID-19, attracting and retaining new users
Capturing a wide range of demand from women, seniors, students, and more, companies are focusing on appealing packaging, health functionality, and ease of opening to drive growth. According to Intage SRI+, the sales revenue of the jelly beverage market in 2023 (January-December) increased by 9.9%...
Consumer Affairs Agency Announcement: Voluntary Introduction of Front-of-Pack Nutrition Labeling on Processed Food Packaging in Japan
Many countries are actively pursuing Front-of-Pack Nutrition Labeling (FOPNL), with attention also drawn to user-friendly systems like Europe's Nutri-Score in Japan. While voluntary for consumers, it is expected that major manufacturers or large-scale retailers, including prominent brands with...
Maruetsu started selling new Delicatessen brand “Maigokoro” and “Umagokoro”
Maruetsu announced on March 4th that it will start selling New Delicatessen Brands "Maigokoro'' and "Umagokoro.'' At the Maruetsu Soka Delicatessen Center, launching its operations in early March, we are proud to offer a range of meticulously crafted products that prioritize exceptional...
Can Imported PET Bottled Water Stand Out Through Differentiation?
Icelandic Glacier," a mineral water recognized worldwide, lands in Japan Iceland, known for its volcanic activity, geysers, hot springs, and lava fields, is a Nordic island nation. "Icelandic Glacier" undergoes a slow natural filtration process through layers of Icelandic lava over 5000 years,...
Oil Innovation: Introducing “Nissin Healthy Clear,” an Oil that Maintains Freshness and Prevents Rust
2024 marks the momentous 100th anniversary since the birth of "Nissin Salad Oil" in 1924. In Japan, Nissin Oillio Group pioneered the manufacturing and sales of highly refined soybean oil, a departure from the commonly used vegetable oils such as rapeseed and sesame oils, a century ago. Throughout...
Functional food Claims are increasing
Functional food Claims are increasing sleep increases by 18%Fuji Outlook for 2024: Fat suppression increases by 3%, overall by 7% The market size of functional food labeling has expanded, and according to Fuji Keizai, the domestic market in 2024 is expected to reach 7,350 billion yen, an increase...
Innovation for MZ, Fruit-Infused Dessert Liqueur
According to Mari Araki, Director of the Hot Pepper Gourmet Dining Research Institute, the behavior patterns of Japanese youth towards after-parties can be divided into two categories. One involves abstaining from alcohol and going to dessert shops or non-alcoholic eateries with close friends,...
AEON Private Brand New Series “The Heartfelt Snack Club” with 37 SKUs from March 19th
Targeting the Tech-Savvy 30s and 40s, these eye-friendly eggs contain approximately three times more lutein, a nutrient known as lutein, than regular eggs. In a market where price competition and added value options such as vitamin C fortification and cage-free eggs are prevalent, this represents...
Meiji to Discontinue “Chelsea” Brand, Closing Half a Century of History
Meiji discontinues 53-year-old candy brand "Chelsea" due to declining sales, marking exit from candy business. Long-selling candies ending reflects consumer shift. Gummy market thrives, especially among younger consumers sharing on social media. Domestic confectionery introduces new gummy products...
‘eye-friendly’ eggs targeted at 30s and 40s from Chiba, Japan MEC FOODS company
Targeting the Tech-Savvy 30s and 40s, these eye-friendly eggs contain approximately three times more lutein, a nutrient known as lutein, than regular eggs. In a market where price competition and added value options such as vitamin C fortification and cage-free eggs are prevalent, this represents...
Seaweed meets YUZU flavor Innovation from Japan
Seasoned seaweed snack "Nori Kakeru-kun Premium Houjun Yuzu Shio" from Kozen Honten Company (TOkyo). A single sheet of domestic dried seaweed is crushed and seasoned. The yuzu from Kochi Prefecture is used to create a yuzu salt flavor with a fresh aroma. In addition snack or Furikake( topping on...