MORINAGA Milk has launched a new plant-based beverage called “Plants&Me.”

Morinaga Milk Industry will launch its new plant-blend beverages, “Plants&Me Original” and “Plants&Me Sugar-Free,” nationwide from April 2nd. In recent years, there has been a growing interest in products developed from plant-based ingredients due to increased awareness of beauty and health. It is estimated that the number of people purchasing plant-based milk products will exceed 30 million annually. Additionally, with the current emphasis on food diversity, there is an expanding demand for products that cater to diverse dietary choices such as veganism and flexitarianism.

The “Plants&Me” series blends five plant ingredients: oats, coconut, chickpeas, soybeans, and almonds. These beverages are certified by the NPO Veggie Project Japan as vegan products, containing various nutrients including a day’s worth of vitamin E, dietary fiber, calcium, and folic acid, making them ideal for beauty and health care. Through careful research on the flavors of each plant ingredient and pursuing the optimal balance in blending, we have achieved a new level of deliciousness with a smooth texture. “Plants&Me Original” offers a balanced sweetness with a smooth and clean taste, while “Plants&Me Sugar-Free” provides a refreshing taste with zero sugar, allowing you to enjoy the natural flavors of the ingredients.

The target customers are health-conscious individuals aged 20 to 40. The product will be available at major retailers, convenience stores, and general retail stores, priced at around 150 yen (excluding tax). 

Source: Morinaga milk press release March 21th, 2024