Seasoned seaweed snack “Nori Kakeru-kun Premium Houjun Yuzu Shio” from Kozen Honten Company (TOkyo).

A single sheet of domestic dried seaweed is crushed and seasoned. The yuzu from Kochi Prefecture is used to create a yuzu salt flavor with a fresh aroma. In addition snack or Furikake( topping on rice), it can be sprinkled on soba noodles, ramen noodles, fried chicken, and other dishes. It is packaged in a stand-up pouch with a zipper for convenient storage.

Yuzu flavor is everywhere now in the world not only Beverages or Seasoning but also for healthier snacks , refreshing ice cream or candy etc. Yuzu is a  traditional citrus in Japan. It has long been used in yuzu baths and as a colorful ingredient in Japanese cuisine, especially in winter.

Please enjoy exploring Yuzu innovation from Martner updates!

 

Source:Nikkei March 6 , 2024 https://www.nikkei.com/article/DGKKZO78981260V00C24A3HD1A00/

Related Articles

TOFU sweet bar innovation

TOFU sweet bar innovation

Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern...

FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation

FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation

Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...