Megumi Plant Born contains “Gasseri SP strain” and “Bifidobacterium SP strain”. Megumi Gasseri SP Strain Plant Born is a food with functional claims that contains Gasseri SP strain, and is said to help reduce visceral fat in obese people. Please note that both products contain dairy products.
The capacity and price is 400g of Megumi Plant Born for 260 yen (excluding tax), and 100g of Megumi Gasseri SP Strain Plant Born for 130 yen (excluding tax).
Pea Drink is a plant-based drink made with pea protein and Oat Drink is made with oats. The pea drink has a subtle bean flavor, while the oat drink has a fragrant barley flavor. Both have a capacity of 200ml.
Megmilk Snow Brand aims to revitalize the plant-based food market with plant-based products that take advantage of the knowledge and functions it has cultivated with milk.
Source: Impress Watch 21st Mar 2024.
Related Articles
TOFU sweet bar innovation
Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern...
Sweet potato snacking “Salted Karinto made with ‘Kogane Sengan’, a premium sweet potato grown in Kyushu Japan
Martner Japan insight comment "Imo Kenpi" is a traditional Japanese snack made by deep-frying thin strips of sweet potato and coating them with a light sugar glaze. It pairs perfectly with Japanese tea or other beverages, yet this simple and delicious snack remains...
FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation
Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and...