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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
![A new confectionery that’s “too new to be called chocolate” is born! [Nama Toki Shittori Milk]](https://i0.wp.com/www.martnerjapan.com/wp-content/uploads/2025/06/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-06-13-182400.png?resize=400%2C250&ssl=1)
A new confectionery that’s “too new to be called chocolate” is born! [Nama Toki Shittori Milk]
Meiji's unique patented "raw kneading method" carefully mixes cacao and milk. A new type of confectionery that achieves an "unprecedented moisture range" *2 Meiji Co., Ltd. (Representative Director and President: Katsuya Matsuda) will launch a new product, "Nama Notoki Moist Milk," which utilizes...
LAWSON to release plant-based food made entirely from plants on May 27th
Starting May 27, LAWSON (Tokyo) has launched the "NL Plant-Based Grissini Tomato Basil Flavor" (168 yen including tax), which is made using only plant-based ingredients, as part of its Natural LAWSON confectionery series at LAWSON stores nationwide (14,026 stores as of the end of April 2025,...
Challenging Cocoa Inflation – Fuji Oil’s Plant-Based Alternative Shows Promise
Rethinking Chocolate for the Future – Fuji Oil Unveils Cacao-Free Innovation As cocoa prices continue to soar, a new approach from Japan’s Fuji Oil Co., Ltd. (Headquarters: Izumisano, Osaka; President and CEO: Tatsuji Omori) is gaining attention across the food industry. In March 2025, the company...
Morinaga Milk Industry Clinico launches “Sunkist Onaka Ukiuki Satisfying Fruit” series to support intestinal environment
On June 11th, Morinaga Milk Industry Clinico (Tokyo) will release three flavors of the "Sunkist Onna Kiuki Satisfying Fruit" series of nutritional supplement drinks that make it easy to get dietary fiber as functional foods - "Apple," "Tangerine," and "Muscat" - as well as a "Various Set" that...
Healthy Snacking While Dieting: Japanese “Chinmi” – The Guilt-Free Gourmet.
Martner Japan insight comment Seafood delicacies have already seen explosive growth in popularity across China and Southeast Asia. Why not consider offering products from a company with proven export capabilities in your market as well? As a new category, these items would be an excellent fit...
Summer flavor innovation in Japan !
Source：Store researh 7th June 2025 Inagiya Related Articles
”Afternoon Rice Craker snack ” Rice Cracker Snack Innovation, attracting women’s insight.
Source：Kamedaseika website Related Articles
7-Eleven Japan Launches Korean Gourmet Fair Vol. 2: New Ready Meals and Sweets from June 3
Source：Seven Eleven websiteRelated Articles
Tokyo Core CPI Rises 3.6% in May; Rice Prices Remain Elevated Despite Government Measures
Source：Japan’s Ministry of Internal Affairs and CommunicationsRelated Articles
Upcycle MISO from HIRARI MISO company
Source：Shokushin.net news May 30th 2025Related Articles
Ryohin Keikaku News | Three types of “Salty Peel Chips” released / Utilizing the peels left over from squeezing juice
Ryohin Keikaku Co., Ltd. (Bunkyo-ku, Tokyo; President: Shimizu Satoshi) will begin releasing three types of "Salty Peel Chips" made from the peels of citrus fruits after the juice has been squeezed at MUJI stores and online stores from Wednesday, May 21st. MUJI develops sweets that focus on...
Maccha Innovation in Bakery
Source：Martner Japan Market Visit May 10th 225Related Articles
Japan’s first yeast-based non-animal milk “LIKE MILK”
Asahi Group Japan Co., Ltd. (Headquarters: Tokyo, President: Kenji Hamada) has developed Japan's first non-animal milk made from yeast, "LIKE MILK," utilizing Asahi Group's proprietary yeast technology. It will be on sale from April 16th to June 15th on the support purchase service "Makuake." It...
Maruha Nichiro Launches Trial Sales of ‘Sugi’—A Sustainable, Fast-Growing Farmed Whitefish for Global Markets
Source：Maruha Nichiro Press release March 27th 2025 Related Articles
TOPVALU Best Price Launches 3 New Frozen One-Plate Meals on April 2 – Convenient and Affordable Private Brand Options
Source：AEON pressrelease April 2nd, 2025 Related Articles
Mizkan’s “NEW Su-SHOT”: High-Potency Vinegar Drink with 750mg of Acetic Acid
Source：Mitsukan Pressrelease March 19th, 2025 Related Articles
Meiji Launches “Double Skincare Yogurt” – A Functional Food Targeting UV and Dryness Protection from Within
Source：Meiji website https://www.meiji.co.jp/products/brand/skincareyogurt/ Related Articles
Japan Launches New Plant-Based Food Certification System: P-LAB Aims to Bridge the Gap Between Consumers and Industry
The Plant Based Lifestyle Lab (P-LAB) has officially launched a new Plant-Based Food Certification System in Japan, aimed at increasing consumer awareness and supporting easier product selection in the growing plant-based sector. The initiative was formally announced at a press conference in Tokyo...