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TOFU sweet bar innovation

TOFU sweet bar innovation

by Martner Japan | Jul 1, 2025 | FLASH NEWS, GENERATION MZ, HEALTH AND WELLNESS, INNOVATION, MARTNER'S SPOTLIGHT, NEW PRODUCTS, PRIVATE BRAND, RETAIL

SEVEN-ELEVEN’s “Tofu Sweets Bar”: A Strategic Leap from Staple to Plant-Based Indulgence Tofu Reimagined: From Everyday Food to Portable Guilt-Free Sweets SEVEN-ELEVEN Japan’s “Tofu Sweets Bar” represents a bold redefinition of tofu as a new-generation snack that is...
Nestlé Japan Targets Younger Consumers with “Nescafé Gold Blend Caffeine Half

Nestlé Japan Targets Younger Consumers with “Nescafé Gold Blend Caffeine Half

by Martner Japan | Mar 16, 2025 | CONSUMER TRENDS AND INSIGHTS, GENERATION MZ

Nestlé Japan is strategically expanding its “Nescafé Gold Blend” product line with the official launch of “Nescafé Gold Blend Caffeine Half,” a coffee product that offers 50% less caffeine. The product, which comes in four variations—jar,...
Major convenience store chain FamilyMart aims to become the No.1 destination for sweets.

Major convenience store chain FamilyMart aims to become the No.1 destination for sweets.

by Martner Japan | Nov 3, 2024 | GENERATION MZ, GENERATION α ( ALPHA), NEW PRODUCTS, RETAIL

FamilyMart is striving to become the leading brand associated with convenience store sweets, aiming for the title of “the sweets destination.” This year, they strengthened their sweets category, expanding beyond chilled desserts to include a wide range of...
Asahi Soft Drinks Launches Lightly Carbonated Beverage “BE” for Generation Z

Asahi Soft Drinks Launches Lightly Carbonated Beverage “BE” for Generation Z

by Martner Japan | Oct 9, 2024 | CONSUMER TRENDS AND INSIGHTS, GENERATION MZ, GROCERY, NEW PRODUCTS

Asahi Soft Drinks Co., Ltd. will launch a limited release of the lightly carbonated juice beverage “BE” on September 24 at select Seven-Eleven stores in the Kanto area (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, and Kanagawa prefectures). The drink,...
Innovation Aging care wine in Japan

Innovation Aging care wine in Japan

by Martner Japan | Sep 18, 2024 | AGING SOCIETY, CONSUMER TRENDS AND INSIGHTS, GENERATION MZ, INNOVATION

On December 14, 2023,prominent wine importer Motox announced research findings in collaboration with Doshisha Women’s University, revealing that wine possesses an anti-aging effect known as “anti-glycation activity,” which can suppress the...
Experience Rich Fruit Flavors with Low Alcohol: Kirin Hanayoi Sparkling Launches in 3 Flavors

Experience Rich Fruit Flavors with Low Alcohol: Kirin Hanayoi Sparkling Launches in 3 Flavors

by Martner Japan | Sep 17, 2024 | GENERATION MZ, NEW PRODUCTS

Kirin Brewery Company, Ltd., a leading player in the beverage industry, will launch a new brand of low-alcohol RTD (ready-to-drink) beverages called “Kirin Hanayoi” with three flavors: “Kirin Hanayoi White Peach Sparkling,” “Kirin Hanayoi...
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