SEVEN-ELEVEN’s “Tofu Sweets Bar”: A Strategic Leap from Staple to Plant-Based Indulgence Tofu Reimagined: From Everyday Food to Portable Guilt-Free Sweets SEVEN-ELEVEN Japan’s “Tofu Sweets Bar” represents a bold redefinition of tofu as a new-generation snack that is...
Nestlé Japan is strategically expanding its “Nescafé Gold Blend” product line with the official launch of “Nescafé Gold Blend Caffeine Half,” a coffee product that offers 50% less caffeine. The product, which comes in four variations—jar,...
FamilyMart is striving to become the leading brand associated with convenience store sweets, aiming for the title of “the sweets destination.” This year, they strengthened their sweets category, expanding beyond chilled desserts to include a wide range of...
Asahi Soft Drinks Co., Ltd. will launch a limited release of the lightly carbonated juice beverage “BE” on September 24 at select Seven-Eleven stores in the Kanto area (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, and Kanagawa prefectures). The drink,...
On December 14, 2023,prominent wine importer Motox announced research findings in collaboration with Doshisha Women’s University, revealing that wine possesses an anti-aging effect known as “anti-glycation activity,” which can suppress the...
Kirin Brewery Company, Ltd., a leading player in the beverage industry, will launch a new brand of low-alcohol RTD (ready-to-drink) beverages called “Kirin Hanayoi” with three flavors: “Kirin Hanayoi White Peach Sparkling,” “Kirin Hanayoi...
