Aeon (Chiba Prefecture) will begin releasing a new product called “Karoyaka,” made with 100% Calrose rice from California, USA, from June 6th, primarily in urban areas where there is high demand. Due to the rice supply shortage that has continued since...
SEVEN-ELEVEN’s “Tofu Sweets Bar”: A Strategic Leap from Staple to Plant-Based Indulgence Tofu Reimagined: From Everyday Food to Portable Guilt-Free Sweets SEVEN-ELEVEN Japan’s “Tofu Sweets Bar” represents a bold redefinition of tofu as a new-generation snack that is...
FIZZPRESSO: A Carbonated Coffee Innovation that Redefines the RTD Category In Japan’s increasingly saturated RTD (Ready-to-Drink) coffee market, ITO EN is breaking new ground with the 2025 launch of FIZZPRESSO under its TULLY’S COFFEE brand. Combining the depth of...
Meiji’s unique patented “raw kneading method” carefully mixes cacao and milk. A new type of confectionery that achieves an “unprecedented moisture range” *2 Meiji Co., Ltd. (Representative Director and President: Katsuya Matsuda) will...
Starting May 27, LAWSON (Tokyo) has launched the “NL Plant-Based Grissini Tomato Basil Flavor” (168 yen including tax), which is made using only plant-based ingredients, as part of its Natural LAWSON confectionery series at LAWSON stores nationwide (14,026...
Rethinking Chocolate for the Future – Fuji Oil Unveils Cacao-Free Innovation As cocoa prices continue to soar, a new approach from Japan’s Fuji Oil Co., Ltd. (Headquarters: Izumisano, Osaka; President and CEO: Tatsuji Omori) is gaining attention across the food...
![A new confectionery that’s “too new to be called chocolate” is born! [Nama Toki Shittori Milk]](https://i0.wp.com/www.martnerjapan.com/wp-content/uploads/2025/06/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88-2025-06-13-182400.png?resize=421%2C350&ssl=1)
