SEVEN-ELEVEN’s “Tofu Sweets Bar”: A Strategic Leap from Staple to Plant-Based Indulgence Tofu Reimagined: From Everyday Food to Portable Guilt-Free Sweets SEVEN-ELEVEN Japan’s “Tofu Sweets Bar” represents a bold redefinition of tofu as a new-generation snack that is...
FIZZPRESSO: A Carbonated Coffee Innovation that Redefines the RTD Category In Japan’s increasingly saturated RTD (Ready-to-Drink) coffee market, ITO EN is breaking new ground with the 2025 launch of FIZZPRESSO under its TULLY’S COFFEE brand. Combining the depth of...
Frozen Imagawa-yaki You Can Eat as Is – The Sweet of the FutureDeveloped in response to the extreme summer heat expected at the 2025 Osaka-Kansai Expo, the "Frozen Imagawa-yaki You Can Eat as Is" offers a cool and refreshing take on traditional Japanese sweets. While...
Meiji’s unique patented “raw kneading method” carefully mixes cacao and milk. A new type of confectionery that achieves an “unprecedented moisture range” *2 Meiji Co., Ltd. (Representative Director and President: Katsuya Matsuda) will...
Starting May 27, LAWSON (Tokyo) has launched the “NL Plant-Based Grissini Tomato Basil Flavor” (168 yen including tax), which is made using only plant-based ingredients, as part of its Natural LAWSON confectionery series at LAWSON stores nationwide (14,026...
Rethinking Chocolate for the Future – Fuji Oil Unveils Cacao-Free Innovation As cocoa prices continue to soar, a new approach from Japan’s Fuji Oil Co., Ltd. (Headquarters: Izumisano, Osaka; President and CEO: Tatsuji Omori) is gaining attention across the food...
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