On July 16th, FamilyMart (Tokyo) will begin selling new products made with plant-based ingredients from the “Blue Green Project” at approximately 16,300 FamilyMart stores nationwide as part of its ongoing initiative “Making you happy,” one of the five keywords the company is focusing on.
The “Blue Green Project” was launched under the supervision of designer Hiromichi Ochiai, and has sold cutlery such as “spoons” and “forks” that are returned to nature, and “straws” that can be washed and reused, with the aim of being considerate of the global environment. In 2023, it sold products based on the concept of “delicious plant-based.”, which received a lot of attention.
The third wave of the initiative will see the launch of five products that are delicious yet use plant-based ingredients, including dairy-free cheesecake and donuts.
Related Articles
Suntory Foods launches new beverage brand “Guilty Carbonated NOPE” for the first time in 14 years.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Suntory Foods International (BF) announced on the 17th that it will launch a new product, "Guilty Carbonated NOPE," on the 24th. This marks the first launch of a...
Meiji to release “FRUBI by Fruit Juice Gummy,” a gummy candy containing beauty ingredients, on March 24th.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Meiji (Tokyo) will release a new product, "FRUBI by Fruit Juice Gummy Blueberry & Pomegranate," which contains beauty ingredients, nationwide on March 24th...
Morinaga Milk Industry to release functional yogurt “Bifidus Yogurt Double Bifidobacteria” on April 14th
Morinaga Milk Industry (Tokyo) will release the functional food "Bifidus Yogurt Double Bifidobacteria" from the "Bifidus Yogurt" series nationwide on April 14th. This is the first new large-capacity plain product in the series in 17 years since Bifidus Plain Yogurt...