On July 16th, FamilyMart (Tokyo) will begin selling new products made with plant-based ingredients from the “Blue Green Project” at approximately 16,300 FamilyMart stores nationwide as part of its ongoing initiative “Making you happy,” one of the five keywords the company is focusing on.
The “Blue Green Project” was launched under the supervision of designer Hiromichi Ochiai, and has sold cutlery such as “spoons” and “forks” that are returned to nature, and “straws” that can be washed and reused, with the aim of being considerate of the global environment. In 2023, it sold products based on the concept of “delicious plant-based.”, which received a lot of attention.
The third wave of the initiative will see the launch of five products that are delicious yet use plant-based ingredients, including dairy-free cheesecake and donuts.
Related Articles
Fujiya adds two new flavors to its “Morning Ma’am” soft cookies for breakfast, which contain dietary fiber.
Fujiya (Tokyo) will release "Morning Ma'am (Acai)" and "Morning Ma'am (Yogurt)" nationwide on June 30th, as part of its "Morning Ma'am" series of soft cookies containing dietary fiber. This series of soft cookies for breakfast utilizes the technology of the...
Meiji launches “SAVAS BIOPRO Yogurt Flavor,” a protein drink fermented with lactic acid bacteria.
Meiji (Tokyo) will release a new product, "SAVAS BIOPRO Yogurt Flavor," from its protein drink brand "SAVAS" nationwide on June 30th. This product is a beverage from the "SAVAS BIOPRO" series, which is based on the concept of "building an ideal body starting from...
New frozen foods in “largest volume” and “larger sizes” will be released on May 12th.
Seven-Eleven Japan Co., Ltd. (Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will be launching a series of new frozen food products featuring "the largest volume" and "large capacity" starting May 12th.First, there's the new product that boasts "the largest volume...
Discover more from Martner Japan
Subscribe to get the latest posts sent to your email.