In Japan, high temperatures and humidity during the summer significantly affect food sales, particularly bread, which tends to see a decline in consumption due to the heat. According to data from the Japan Bread Association for 2022 and 2023, August is the month with the lowest bread production of the year. Against this backdrop, bread manufacturers are actively promoting “cold bread” as a new proposal to “not give up on summer.”
“Cold bread” offers a new way to enjoy bread, not just by chilling it, but by changing its texture and flavor. For instance, Yamazaki Bread’s “Hokkaido Cheese Steam Cake” becomes more flavorful and takes on a texture similar to ice cream when chilled. Similarly, their “Thin Crust Cream Bread” transforms into a texture similar to ice cream puffs when frozen.
Manufacturers’ Initiatives
DONQ
Since 2010, DONQ has been selling a seasonal product called “Hiyashite Melon” during the summer. This is an example of bread that can be enjoyed chilled, making it enjoyable even in the hot summer months.
Kimuraya Sohonten
Kimuraya Sohonten offers the “Jumbo Mushi Cake Golden Pine.” This product is also designed to be eaten chilled, providing a refreshing way to beat the summer heat.
Andersen
Andersen sells “Cool Summer Bread,” which is crafted using a unique method to enhance the dough’s moisture retention, ensuring it doesn’t harden when refrigerated. The bread also features apples and red grape raisins grown on their own farm, highlighting their commitment to quality ingredients.
UKKA x Hattendo x Family Mart(CVS)
ukka has planned and launched a series of “Hattendo Chilled Melted Creamy Buns” at FamilyMart from the fall of 2022 as a jointly developed product with Hattendo. This product is the second in the “Hattendo x Family Mart” series, following “Chilled Melted Creamy Buns” this year.
Source: Nisshoku July 12th 2024
Related Articles
Suntory Foods launches new beverage brand “Guilty Carbonated NOPE” for the first time in 14 years.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Suntory Foods International (BF) announced on the 17th that it will launch a new product, "Guilty Carbonated NOPE," on the 24th. This marks the first launch of a...
Meiji to release “FRUBI by Fruit Juice Gummy,” a gummy candy containing beauty ingredients, on March 24th.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Meiji (Tokyo) will release a new product, "FRUBI by Fruit Juice Gummy Blueberry & Pomegranate," which contains beauty ingredients, nationwide on March 24th...
Morinaga Milk Industry to release functional yogurt “Bifidus Yogurt Double Bifidobacteria” on April 14th
Morinaga Milk Industry (Tokyo) will release the functional food "Bifidus Yogurt Double Bifidobacteria" from the "Bifidus Yogurt" series nationwide on April 14th. This is the first new large-capacity plain product in the series in 17 years since Bifidus Plain Yogurt...
Discover more from Martner Japan
Subscribe to get the latest posts sent to your email.