Introducing Soy Milk Cream Butter: Fuji Oil’s Innovative Plant-Based Delight from GOODNOON Brand. Featuring a deep richness from soybeans combined with an overwhelming melt-in-your-mouth quality and a light aftertaste, this product has received positive feedback in commercial use and is now launching in retail.
Fuji Oil Group, ranked third globally in industrial chocolate, has developed and launched its first retail product under its plant-based food (PBF) brand. Since its founding in 1950, the company has focused on research and development centered on plant-based materials, operating businesses in plant-based oils, industrial chocolate, emulsification and fermentation materials, and soy processing. The group upholds the vision of “Pursuing the deliciousness and health benefits of plant-based materials and co-creating a sustainable food future,” and is dedicated to developing surprisingly delicious PBF as a new pillar of its business.
The “Soy Milk Cream Butter” is a new plant-based product developed with a commitment to deliciousness, made from soy milk using Fuji Oil’s proprietary USS process. It features a rich depth from soybeans with an excellent melt-in-your-mouth quality and a clean finish. This plant-based butter-like material, initially launched as a commercial product in 2019, has seen significant sales growth, especially for use in bread and Western confections, and overall sales of the product series have significantly increased in fiscal year 2023.
In response to its commercial success and with the aim of making it more accessible to a broader audience, the product was repackaged as “Soy Milk Cream Butter” in smaller sizes. Taking into account its taste and plant-based attributes, it has been launched as the first retail product under the “GOODNOON” PBF brand. Available since late May 2024, it can be purchased through the Co-op Deli and Pal System delivery services, primarily in the Kanto region.
Related Articles
Suntory Foods launches new beverage brand “Guilty Carbonated NOPE” for the first time in 14 years.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Suntory Foods International (BF) announced on the 17th that it will launch a new product, "Guilty Carbonated NOPE," on the 24th. This marks the first launch of a...
Meiji to release “FRUBI by Fruit Juice Gummy,” a gummy candy containing beauty ingredients, on March 24th.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Meiji (Tokyo) will release a new product, "FRUBI by Fruit Juice Gummy Blueberry & Pomegranate," which contains beauty ingredients, nationwide on March 24th...
Morinaga Milk Industry to release functional yogurt “Bifidus Yogurt Double Bifidobacteria” on April 14th
Morinaga Milk Industry (Tokyo) will release the functional food "Bifidus Yogurt Double Bifidobacteria" from the "Bifidus Yogurt" series nationwide on April 14th. This is the first new large-capacity plain product in the series in 17 years since Bifidus Plain Yogurt...