Introducing Asahi Super Dry Eco Pack – Revolutionizing Paper Consumption”

77% Reduction in Paper Area Achieved with 6-Pack of 350ml Cans

Source:Diamond Chainstore Feb 15th 2024.

They adopted paper material that secures only the top, achieving a 77% reduction in paper area. Instructions for removing the material are included.

Furthermore, in conjunction with the full-scale deployment of the “Eco Pack,” Asahi Super Dry brand has adopted the inaugural “Eco Flex Carton,” marking a first for the brand. The “Eco Flex Carton” is an environmentally conscious outer box developed by the company. Compared to traditional outer boxes, it reduces the paper usage area of the opening by 3.8%, anticipating the quick removal and display of products at the store, while also making efforts to minimize bulkiness when discarding the box.

Currently, the “Asahi Super Dry Eco Pack” is being rolled out in limited areas, with plans to achieve nationwide distribution by 2024. In line with this timing, the company plans to utilize owned media for information dissemination.

Asahi Beer continues its commitment to energy efficiency and renewable energy initiatives, alongside actively utilizing resource-efficient materials such as the “Eco Pack” for 6-can packs and the “Eco Flex Carton” for outer boxes. Through these efforts to reduce environmental impact, the company aims to contribute towards achieving a sustainable society.