On the 26th, MEGMILK SNOW BRAND Co.,Ltd. announced the initiation of a food business utilizing plant-derived ingredients.
The newly established brand, “Plant Travel,” is set to release four products, including yogurt and beverages made from pea seeds, in the spring of this year. The company aims for sales of ¥6 billion in the fiscal year 2025 and ¥20 billion in the fiscal year 2030.
Pea seeds are dried and ground to extract protein components for use in these products. According to the company, the pea seed yogurt is a domestic first.
As of 2021, the market size for alternative yogurts in Europe and the United States is approximately ¥130 billion, showing a 1.6-fold increase from ¥80 billion in 2018, indicating a growing trend. The rise in awareness regarding health and reducing environmental impact is considered a driving force behind this increase. Leveraging its existing production infrastructure, Snow Brand Megmilk aims to expand the domestic market for plant-based yogurt.
Source:JIJI.com January 26th 2024, megumilk factbook November 10, 2023
Related Articles
Nissin Foods ”Frozen Perfect Meshi DELI” now offers a new generation of “Onigiri” (rice balls), a breakfast in a minute and a half of microwaving.
The dawn of a new era in food is here with the launch of innovative "Onigiri" by Nissin Foods, part of the "Frozen Perfect Meal DELI" series. Starting at 11 a.m. on the 18th, six new onigiri products will be available on the company's group online store. The main...
![Life news | “BIO-RAL Kagoshima Prefecture [non-medicated] quality eel” on sale.](https://i0.wp.com/www.martnerjapan.com/wp-content/uploads/2024/07/スクリーンショット-2024-07-17-222019.jpg?resize=400%2C250&ssl=1)
Life news | “BIO-RAL Kagoshima Prefecture [non-medicated] quality eel” on sale.
Life Corporation, which delivers "delicious," "exciting," and "happy," will be selling "BIO-RAL Kagoshima Prefecture [Medicated-free] Eel Made with the Best of the Best" for Doyo no Ushi no Hi on Wednesday, July 24th. We developed "BIO-RAL Kagoshima Prefecture...
Delicious plant-based.Five new products from the “Blue Green Project”!~Donuts and cheesecakes with a summery lemon flavor~
■Delicious plant-based food. The third installment of the "Blue Green Project" offers new food options The Blue Green Project was launched under the supervision of Hiromichi Ochiai with the idea of "Let's do things that are good for the Earth and are useful, even...