On the 26th, MEGMILK SNOW BRAND Co.,Ltd. announced the initiation of a food business utilizing plant-derived ingredients.
The newly established brand, “Plant Travel,” is set to release four products, including yogurt and beverages made from pea seeds, in the spring of this year. The company aims for sales of ¥6 billion in the fiscal year 2025 and ¥20 billion in the fiscal year 2030.
Pea seeds are dried and ground to extract protein components for use in these products. According to the company, the pea seed yogurt is a domestic first.
As of 2021, the market size for alternative yogurts in Europe and the United States is approximately ¥130 billion, showing a 1.6-fold increase from ¥80 billion in 2018, indicating a growing trend. The rise in awareness regarding health and reducing environmental impact is considered a driving force behind this increase. Leveraging its existing production infrastructure, Snow Brand Megmilk aims to expand the domestic market for plant-based yogurt.
Source:JIJI.com January 26th 2024, megumilk factbook November 10, 2023
Related Articles
Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.
The cheese market in Japan has been growing with consumption increasing by 30% over the past decade.The Japanese cheese market has been steadily growing in recent years, with consumption increasing by approximately 30% over the past decade. In 2019, total consumption...
FamilyMart Introduces New Supervised Sweets Series for the Valentine’s Season
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under "Famimaru Sweets," supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28,...
7-Eleven, freshly brewed tea in-store, 1,000 shops in three years.
7-Eleven Japan has introduced freshly brewed tea as part of its "Seven Cafe" product line, marking a significant step in its efforts to diversify its offerings and attract a broader customer base. This initiative builds on the success of its freshly brewed coffee and...