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Food Trend 2024 in Japan  Croissant Innovation

Food Trend 2024 in Japan Croissant Innovation

by Martner Japan | May 1, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

The name “croissant” originates from French, meaning “crescent.” However, recently, a diverse range of “evolved croissants” has emerged in South Korea and landed in Japan, attracting attention, especially among younger generations....
Upcycle Beer innovation  with bread

Upcycle Beer innovation with bread

by Martner Japan | Apr 29, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

Sakaeya Bakery, located in Ebina City, Kanagawa Prefecture, which produces bread for school lunches, opened the Better life with upcycle craft beer brewery on February 5, 2024. The brewery, operated by the parent company, utilizes bread crusts that have been trimmed...
Upcycle Sweet potato scraps mixed with 16 types of grains

Upcycle Sweet potato scraps mixed with 16 types of grains

by Martner Japan | Apr 25, 2024 | GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“Imoya Kinjiro, which manufactures and sells various sweet potato snacks such as imo-kenpi (sweet potato chips) and sweet potatoes, started selling ‘Imoya’s Mixed Grains Rice’ from April 1, 2024. It uses ‘Kogane-senkan,’ a sweet...
Snacks made with 100% organic fruit

Snacks made with 100% organic fruit

by Martner Japan | Apr 22, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, ORGANIC AND NATURAL

“SMILEAT Organic Fruit Snacks” by T-Rex (Osaka, Japan) 100% organic fruit. The product was heated at a low temperature for a long time and slowly hardened to create a gummy candy-like texture. The nutrition and sweetness of the fruit as it is, without...
Rainbow color limited edition products will be launched in Family mart again this year.

Rainbow color limited edition products will be launched in Family mart again this year.

by Martner Japan | Apr 19, 2024 | FLASH NEWS, INNOVATION, NEW PRODUCTS, RETAIL

FamilyMart Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) will release “Short Socks Rainbow” priced at 390 yen (including tax: 429 yen) and “Imabari Towel Handkerchief Rainbow” priced at 546 yen (including tax:...
Upcycle in RTD category ; By 2027, the “Kirin Ice” brand plans to reduce annual fruit waste by 150 tons through this project.

Upcycle in RTD category ; By 2027, the “Kirin Ice” brand plans to reduce annual fruit waste by 150 tons through this project.

by Martner Japan | Apr 17, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION

Entering the canned chu-hai market as a latecomer, Kirin’s “Hyoketsu” has become a blockbuster product with a cumulative sales volume exceeding 17.5 billion units (250ml cans, until the end of March 2022). If we redefine a blockbuster product,...
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