(Left) “Seven Premium Just Like a Ripe Banana” 148 yen (159.84 yen including tax), (right) “Seven Premium Waffle Cone Banana Shake” 248 yen (267.84 yen including tax) (From a Seven & i Holdings news release)

On June 3rd, Seven & i Holdings (Tokyo) began releasing two products from the group’s private brand “Seven Premium” at Seven & i Group stores that use “Mottainai Bananas,” non-standard bananas that are still edible but end up being discarded for various reasons.

The bananas we will be using this time are Dole’s “Mottainai Bananas.” There are cases where bananas are discarded because the skin is scratched or the color changes during shipping, even though it does not affect the taste. Therefore, Seven & i Holdings has participated in the “Mottainai Project” promoted by Dole.

 Using these non-standard bananas not only allows customers to enjoy the rich flavor of bananas, but also contributes to reducing food waste and leads to the procurement of sustainable raw materials.

Related Articles

“Horoyoi ” New release for a limited time

“Horoyoi ” New release for a limited time

Suntory Limited will launch "Horoyoi (Netflix Cola Sour)" nationwide for a limited time from Tuesday, November 5th.  The Horoyoi brand is a long-selling brand that has been supported by customers of all ages since its launch in 2009 as a drink with a mild taste and an...

Nissin Launches BLACK Donbei and U.F.O. Yakisoba for Black Friday

Nissin Launches BLACK Donbei and U.F.O. Yakisoba for Black Friday

Nissin Foods will launch two new products nationwide on November 11: “Nissin’s BLACK Donbei Black Kitsune Udon with Coarse Ground Black Pepper and Rich Black Soy Sauce Broth” and “Nissin’s BLACK U.F.O. Black Yakisoba with Squid Ink Sauce and Roasted Garlic Flavor.”...