Meiji Introduces a New Way to Enjoy Cocoa: Launches Drinkable Chocolate

Meiji introduces an innovative way to experience the delicious taste and joy of cocoa with the launch of “Meiji The Cacao for DRINK.” This drinkable chocolate transforms traditional chocolate into a liquid form, allowing the aroma to be more pronounced than in its solid state, while also softening any bitterness. The result is a versatile beverage that can be enjoyed at different temperatures.

Designed in easy-to-melt small cubes, “The Cacao for DRINK” makes it effortless for anyone to create a rich and aromatic drinkable chocolate. The product comes in three distinct flavor profiles—Nutty, Floral, and Fruity—each offering a unique sensory experience that evolves with temperature.

A Brand Evolution: From “The Chocolate” to “The Cacao”

In October 2024, Meiji’s “The Chocolate” rebranded as “The Cacao” to expand its offerings beyond chocolate, focusing on the diverse pleasures of cocoa. This new brand continues Meiji’s dedication to delivering the finest cacao flavors by emphasizing the bean’s origin, fermentation, and craftsmanship.

Flavor Highlights

1. Nutty Cacao

   • Crafted with Venezuelan cacao for a rich, nutty aroma and deep, balanced flavor. The smooth and refined aftertaste makes it a sophisticated choice for cocoa lovers.

2. Floral Cacao

   • Made with Peruvian cacao, this flavor blooms with a sweet, floral fragrance reminiscent of fresh flowers. Its light, elegant aroma leaves a harmonious and rich finish.

3. Fruity Cacao

   • Featuring Dominican Republic cacao, this variety is bursting with fruity acidity and complexity. Its bold, layered flavor profile creates an irresistible and indulgent experience.

Source: Meiji Pressrelease November 27th 2024