Sweet potatoes, immensely popular worldwide, also enjoy great popularity in Japan. Every autumn, numerous new sweet potato-flavored products are released. Japan boasts approximately 60 major varieties of sweet potatoes. The mainstream varieties, such as ‘Beni Azuma,’ ‘Naruto Kintoki,’ and ‘Kokei 14,’ are known for their pleasantly starchy texture. However, in recent years, sweet potatoes with a gooey texture, exemplified by the ‘Anno Imo’ variety indigenous to Tanegashima, have also become a topic of discussion.
1USD=149.54JPY
Savory sweet potato and salty deliciousness rice cracker
Source: sanko-seika website
| Launch date | 8/7/2023 |
| Name | Sweetpotato butter rick craker |
| Brand |
YUKINO YADO (Snow house) |
| Manufacturer | SEIKA Co., Ltd(Japan) |
| Price (without tax) | 239JPY (1.59USD) |
| Spec | 2 pieces in individual bag x 9 bags |
| Description | This is a limited-edition of brad where you can savor the sweet and salty deliciousness of Anno-imo (sweet potatoes) paired with Hokkaido butte |
| Trend | Indulgent, unique flavor, nostalgia |
Selling out fast! Sweet Potato Steamed Buns
Source: Seven Eleven website
| Launch date | 10/10/2023 |
| Name |
Marude Oimo (Like a sweet potato Chinese steamed bun) |
| Brand | Seven &I Private brand |
| Manufacturer | N/A |
| Price (without tax) | 139JPY (1.00USD) |
| Spec | about 68g-74g |
| Description | This is a sweet Chinese steamed bun that looks just like a sweet potato. The baked sweet potato is used to make a slightly vanilla-scented red bean paste, which is wrapped in a dough with a soft and chewy texture. |
| Trend | Indulgent, unique flavor, nostalgia, unique experience, healthier |
Marshmallows with sweet potato flavored chocolate
Source: Seven Eleven website
| Launch date | 9/11/2023 |
| Name | Marshmallows in purple sweet potato-flavored chocolate |
| Brand | Seven &I Private brand |
| Manufacturer | N/A |
| Price (without tax) | 100JPY (0.66USD) |
| Spec | 25g |
| Description | Soft and fluffy marshmallows are wrapped in chocolate made from Japanese purple sweet potatoes. |
| Trend | Indulgent, unique flavor, nostalgia, unique experience, local |
One bite ice cream Sensation of indulging in Sweet Potato Brûlée
| Launch date | 10/23/2023 |
| Name | PINO Sweet Potato Brûlée |
| Brand | PINO |
| Manufacturer | MORINAGA MILK INDUSTRY CO.,LTD. |
| Price (without tax) | 100JPY (1.00USD) |
| Spec | 6 bites |
| Description | Pino’s first-ever flavor that captures the sensation of indulging in Sweet Potato Brûlée – Utilizing paste from Anno Imo sweet potatoes cultivated in Tanegashima, this delectable sweet potato ice cream offers a rich and sweet experience with a sticky texture, coated with sweet potato-flavored chocolate |
| Trend | Indulgent, unique flavor, Premium, unique experience,local |
We will soon be releasing a report on seasonal and holiday programs in Japan. It will be featuring more innovative sweet potato products, with detailed insights, trends. The report is scheduled to be available in January 2024.
As part of our services (Service name ‘BUSINESS’) , we assist in the product development process. If you are interested in receiving samples of these sweet potato products for development in your country, we are here to support this process. Please feel free to contact us with any inquiries.
Please note that most of these items are limited edition, so there is a restricted timeframe for securing these products