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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
A chocolate substitute made from sunflower seeds is a big hit! The long-awaited block type of Topvalu “Choco ka?”, made without cocoa, is now available!
On Tuesday, September 2nd*1, AEON will launch three new products in its Topvalu "Choco?" series at approximately 5,300 stores nationwide*2, including AEON, AEON Style, and MaxValu. These sweets are made without cocoa and use a chocolate substitute derived from sunflower seeds. Contents AEON...
Seijo Ishii News | The most popular premium cheesecake mini size will be released on August 21st
Seijo Ishii Co., Ltd. (Yokohama, Kanagawa Prefecture, President: Katsunori Goto) released the "Seijo Ishii Homemade [Refrigerated] Premium Cheesecake (Mini)," a one-third-sized version of its popular homemade dessert, "Seijo Ishii Homemade Premium Cheesecake," on Tuesday, August 21st at 222 Seijo...
Dot Me Announces New Product “Protein Water with a Slight Peach Flavor”
On July 22nd, Dot Me (Tokyo) held a press conference to announce "Protein-rich Water: Slightly Peach Flavor," a new product in its well-being food brand, Cycle.me. The product is a clear, colorless bottled beverage containing 5g of protein, and uses low-molecular-weight collagen, also known as...
Kracie’s unique confectionery designed with the concept of letting children “learn while playing.
Kracie’s educational candy series is a unique confectionery created with the concept of letting children “learn while playing.” It not only entertains but also fosters multiple skills. Children can develop creativity through the freedom of decoration and presentation, and enhance their scientific...
Macha milk stick from Starbucks Japan
Source:Starbucks websiteRelated Articles
Introducing “The Rice Creamery,” a blissful ice cream made from rice. ~Under 120kcal, 60% less sugar, no milk or eggs. Pre-release in stores in Tokyo and online~
Available at mass retailers and online stores in Tokyo from Wednesday, August 6, 2025Kinish Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroya Hashizume) will launch a new rice-based plant-based ice cream brand, "The Rice Creamery," on Wednesday, August 6, 2025. The Rice...
New category Innovation ;The world’s first “microwaveable canned food”
Source: Daiaw can website Related Articles
Fuji Oil Unveils New Technology at Osaka Expo: Plant-Based Broth Recreates Umami of Meat, Fish, and Shellfish
Source: https://www.miracore.jp/en/Related Articles
”soup-based meal”
Drinkable Grilled Fish Rich Seafood Soy Sauce Soup New Release November 4, 2024The Rise of “Soup Meals” – A Perfect Fit for Today’s Lifestyle Driven by growing demand for time efficiency, budget-consciousness, and health-focused eating, nutrient-rich “soup meals” are gaining momentum in Japan....
Ice cream that can be eaten like a supplement! Delicious and packed with healthy ingredients,”Supples” will be available in Hokkaido from Monday, September 30th!
Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and CEO: Eijiro Ota) will launch two new products, "Supples Prune Yogurt Flavor," which provides a daily recommended iron intake per bottle, and "Supples Lemon Yogurt Flavor," which provides 1,000 mg of collagen peptides per bottle,...
Aeon to launch “Karoyaka” rice made from 100% California-grown Calrose rice on June 6th
Aeon (Chiba Prefecture) will begin releasing a new product called "Karoyaka," made with 100% Calrose rice from California, USA, from June 6th, primarily in urban areas where there is high demand. Due to the rice supply shortage that has continued since last year, people are saying things like...
TOFU sweet bar innovation
Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern lifestyles—including busy mornings,...
Sweet potato snacking “Salted Karinto made with ‘Kogane Sengan’, a premium sweet potato grown in Kyushu Japan
Martner Japan insight comment "Imo Kenpi" is a traditional Japanese snack made by deep-frying thin strips of sweet potato and coating them with a light sugar glaze. It pairs perfectly with Japanese tea or other beverages, yet this simple and delicious snack remains relatively unknown outside of...
FIZZPRESSO: Redefining RTD Coffee with Sparkling Espresso Innovation
Martner Japan insight commentSuccess for FIZZPRESSO will depend on how effectively ITO EN can frame it not as “coffee with bubbles,” but as a new category altogether—akin to the way hard seltzer or cold brew evolved beyond their origins. Positioning, packaging, and education will be key....
Japanese Akebono Soybean 100% Tofu: A Unique Tofu Made from Whole Soybeans
Martner Japan insight comment I was truly surprised when I first tasted this tofu at Tenmoku, a restaurant in Yamanashi. The flavor, density, texture, and aroma were on a completely different level compared to standard tofu—rich, refined, and deeply satisfying. It’s also available at select local...
“TOUCH TO GO” at Takanawa Gateway Station – The Future of Smart Retail
TOUCH TO GO: How Japan’s First AI-Powered Unmanned Store is Redefining Urban Retail As Japan’s retail industry faces structural labor shortages and demands for operational efficiency, TOUCH TO GO emerges as a pioneering response. Developed by TOUCH TO GO Inc. (a joint venture between JR East...
Edamame bread Innovation :A premium bakery creation made with seasonal edamame, used generously.
Martner Japan insight comment Edamame, traditionally used in Japanese cuisine, is now emerging as a high-value bakery ingredient, driven by its strong associations with health, seasonality, and local provenance. In the savory bread category, its combination with Western ingredients such as...
The Future of Sweets: Frozen Imagawa-yaki You Can Enjoy Straight from the Freezer”
Martner Japan insight comment Traditional Japanese sweets such as taiyaki and imagawa-yaki have long been enjoyed as warm confections. However, in recent years, with summer-like heat in Japan now lasting from June through early October, a new wave of frozen sweets is gaining popularity. Globally,...