Akebono Soybean 100% Tofu: A Craft Tofu That Reimagines What Tofu Can Be.

In Japan’s maturing plant-based food culture, Akebono Soybean 100% Tofu introduces a bold return to origin: heirloom soybeans, unfiltered craftsmanship, and full-bean expression. Made from 100% Akebono soybeans grown exclusively in Minobu, Yamanashi, this tofu redefines richness and nutritional depth, while preserving traditional terroir and variety.

Why It Matters: Whole-Bean Tofu is a Rarity

Unlike conventional tofu—which discards the fiber-rich okara pulp and retains only soy milk—this tofu uses the entire soybean, resulting in an unprecedented level of richness. Most supermarket tofu contains only 7–12% soybean solids. By contrast, Akebono’s “100% Tofu” contains effectively 2–3x more soy, with no loss of aroma, protein, or flavor.

The result is a creamy, dense block that behaves more like sesame tofu or a soft cheese: deeply satisfying, subtly sweet, and distinctly nourishing.

A Legacy Ingredient: GI-Certified Akebono Soybeans

Grown exclusively in Minobu Town’s Akebono district, these soybeans are an heirloom fixed-seed variety recognized under Japan’s Geographical Indication system since 2022. Notable for their large grain size and natural sweetness, they deliver not just flavor but place-based identity—rare in an increasingly homogenized soy supply chain.

Soy Density Comparison: A Hidden Gap in the Market
Tofu Type Estimated Soybean Solids Notes
Silken Tofu ~7–8% Smooth, mild, high water content
Firm Tofu (Momen) ~10–12% Pressed, slightly chewy, used in cooking
High-Protein Tofu ~13–15%+ Premium category, dense flavor
Akebono 100% Tofu Effectively 100%* No okara—whole soybeans used

* Water and coagulants included. Compared to conventional tofu, this contains approximately 2–3x more soybean-derived solids.

Tasting Profile: Tofu for a New Kind of Table

Served chilled with sea salt or drizzled with olive oil, the tofu delivers deep umami, gentle sweetness, and a luxurious, melt-like consistency. Heating enhances its richness, making it suitable for yudofu (hot tofu dishes) or creative pairings with sake or white wine.

Its bold flavor and unique texture expand tofu’s use case—transforming it from an ingredient into a standalone, artisanal dish.

Market Potential: Micro-Batch, Macro Impact

Due to seasonal harvest limits and fixed-seed cultivation, Akebono Tofu is available only by pre-order, with the 2024 crop currently sold out. But its rising profile among chefs, media, and food tourists suggests a growing appetite for heritage-based innovation.

As consumers rediscover tofu not just as “healthy,” but as culinary and cultural storytelling, Akebono Soybean 100% Tofu could become a template for future plant-based premiumization in Japan and beyond.

Martner Japan insight comment

I was truly surprised when I first tasted this tofu at Tenmoku, a restaurant in Yamanashi. The flavor, density, texture, and aroma were on a completely different level compared to standard tofu—rich, refined, and deeply satisfying.

It’s also available at select local supermarkets. If you’re considering air-shipping this product, it could be positioned as a hidden gem and an ultra-premium item that clearly stands out from conventional tofu offerings.

At retail, the product is priced around ¥350–¥390 (approximately USD 2.41–2.70).

As this product is 100% made from soy bean, there is a potential to consider frozen Tofu. 

Source:Martner Japan Market research , https://www.daibosatsu-kankou.com/facility/eat_play.php

 

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