Seven-Eleven Japan is expanding its small-sized ready-to-eat dishes and salads under the “Cup Deli” line, offering a convenient way to enjoy vegetables. The single-serving size, which caters to health-conscious consumers and allows for selection based on daily preferences, has also gained popularity.
Seven-Eleven Japan is expanding its line of small-sized ready-to-eat dishes and salads, known as “Cup Deli,” which offer a convenient way to consume vegetables. On December 18, during an interview, President Fumihiko Nagamatsu revealed that sales have reached approximately 50 units per day per store, totaling around 1 million units sold daily across all stores. He emphasized that the product meets current consumer needs and expressed confidence in further growth.
In addition to Cup Deli, Nagamatsu highlighted the potential of their newly revamped “Soup Deli” line, a fresh food series that has been gradually rolled out since late September. The renewed soups have been enhanced to cater to health-conscious consumers, featuring hearty, nutrient-rich ingredients such as vegetables, protein, and dietary fiber. These “meal soups” aim to provide both convenience and nutrition.
Nagamatsu noted that the soups have been selling exceptionally well, emphasizing the importance of maintaining concepts like reduced salt and overall health. Among the lineup, he personally recommended the “One Serving of Vegetables with Golden Ginger Soup” but assured that all varieties are delicious and suitable for daily consumption based on individual preferences. Confident in its potential, he expressed a goal of achieving sales of 1 million units per day.
Source: Shokushin news January 5th 2025
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