FamilyMart Releases Sushi Rolls Using ‘Vegeat®,’ Made from Non-Standard Vegetables

FamilyMart, headquartered in Minato-ku, Tokyo, and led by President and CEO Kensuke Hosomi, will launch two sushi rolls using “Vegeat®,” made from non-standard vegetables, as part of their ongoing commitment to one of their five key themes: “Safe and Secure Food, Environmentally Friendly.” The products will be available from February 27, 2024, in approximately 1,000 stores in Tokyo (some locations), Kanagawa (some locations), and around 1,100 FamilyMart stores in Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita) and Yamaguchi (some locations).

Product Name: Vegeat® Raw Ham Cheese Roll & Beef Kalbi Roll

Price: ¥389 (Tax included: ¥420)

Release Date: February 27 (Tuesday)

Release Region: Kyushu Region (Fukuoka, Saga, Nagasaki, Kumamoto, Oita) and Yamaguchi (some locations)

Contents: A set of sushi rolls using “Vegeat®” made from non-standard vegetables instead of seaweed. The raw ham uses loin raw ham, and the beef kalbi is rolled with carrots using a flame to enhance the flavor.

Vegeat®” is a food product that applies seaweed technology to condense the flavor and nutrients of vegetables into a sheet. It uses non-standard vegetables as raw materials, contributing to sustainability and reducing food waste. Made from vegetables and agar, it is rich in dietary fiber. It is allergen-free, suitable for baby food and care food, and has garnered global attention. Nutritionally, for example, the carrot flavor allows you to intake 16 times more dietary fiber than eating regular carrots (when the same amount is consumed).Vegeat®” is a sheet-shaped ingredient made by processing non-standard vegetables into a paste and then drying them. Despite being perfectly edible, vegetables that do not meet size and shape standards are often discarded, leading to food waste. “Vegeat®” is gaining attention as a sustainable ingredient that addresses this issue, with its introduction starting in supermarkets and restaurants. Additionally, by purchasing non-standard vegetables from farmers at least at the production cost, it also supports farmers and production areas.

 Source: Family Mart pressrelease Feb 24,2024