Convenience Stores Offer More for the Same Price Amidst Rising Frugality
Convenience stores and supermarkets in Japan are launching campaigns to provide consumers with greater quantities of daily consumed products like rice balls, bread, and yogurt without raising prices. This strategy comes as a response to growing frugality among consumers due to increasing costs. Lawson, as an example, has introduced a campaign until the 26th that boosts the contents of 19 items including snacks and boxed lunches by about 50%. Their featured item, the “Morisugi! Premium Roll Cake,” now has an extra amount of fresh cream.
Aeon has joined the trend, enhancing their private brand products such as the “Topval Low Fat Protein Yogurt,” which has been increased by 40 grams. This has been possible due to the stability of raw material prices, and the response shows a strong sales trend with many items selling out.
New Days, a convenience store network by JR East Cross Station, will add more fillings to their sandwiches and rice balls for a week starting February 6th, responding to the same market conditions.
Reference: Diamond Chain Stores 06th Feb 2024.
Related Articles
MUJI Launches New Frozen Food Series: “Rice Burgers” in 3 Flavors
Rice Burgers Offer a Convenient Way to Enjoy Both Rice and Toppings Together, Easily Prepared in the Microwave Ryohin Keikaku Co., Ltd. (President: Nobuo Domae, headquartered in Bunkyo-ku, Tokyo) will launch a new frozen rice burger series nationwide in MUJI stores...
Top brands and distributers launched the ‘Chilled Food Logistics Study Group’ with the aim of realising sustainable chilled food logistics.
On October 7, chilled food manufacturers producing items such as ham, sausages, and dairy products launched the "Chilled Logistics Research Association" to promote sustainable chilled food logistics. The association includes nine companies: Itoham Yonekyu Holdings,...
Nippon Access Launches New Vegetable Snack Featuring Broccoli Stems
Nippon Access has launched the fifth product in its vegetable snack series developed in collaboration with Ishokudogen.com: "Broccoli Stem Sticks with Shichimi Soy Sauce Mayo Flavor" (pictured). By using the stems, which make up about one-third of the broccoli, this...