“Future Lemon Sour” is a new lemon sour that allows you to experience the taste and aroma of lemon with all five senses. By using our unique full-open can, you can enjoy the rich lemon-derived aroma as well as the sight of lemon slices floating to the surface.
Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will release “Future Lemon Sour,” the world’s first RTD with lemon slices floating when the lid is opened, in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kan-shinetsu area from June 11 2024. Because it contains real lemon slices that can be eaten as is, each can offers a different flavor depending on the individual lemon and the timing of consumption. Lineup is “Original Lemon Sour” and “Plain Lemon Sour”.
There are 4 big companies of alcohol brands. Suntory , Asahi, Kirin and Saporro are diriving categories. Lemon Sour RTD alcohol is a most popular sour in Japan, and those big compaies are competing on added value products.
Source: Asahibeer press release
Related Articles
Japan’s first yeast-based non-animal milk “LIKE MILK”
Asahi Group Japan Co., Ltd. (Headquarters: Tokyo, President: Kenji Hamada) has developed Japan's first non-animal milk made from yeast, "LIKE MILK," utilizing Asahi Group's proprietary yeast technology. It will be on sale from April 16th to June 15th on the support...
Maruha Nichiro Launches Trial Sales of ‘Sugi’—A Sustainable, Fast-Growing Farmed Whitefish for Global Markets
Source：Maruha Nichiro Press release March 27th 2025 Related Articles
TOPVALU Best Price Launches 3 New Frozen One-Plate Meals on April 2 – Convenient and Affordable Private Brand Options
Source：AEON pressrelease April 2nd, 2025 Related Articles