Sapporo Beer’s New Strategy: No High-Alcohol Chu-Hi in Upcoming Releases, Aligning with Health-Conscious Trends The trend of health consciousness regarding alcohol, the desire to drive after a meal, and the preference for staying sober for activities like...
The food trend of rice and rice ball in Japan is leaning towards petit luxury The Rising Trend of Premium Onigiri in Japan: A Glimpse into High-Quality Rice and Innovative Ingredients – A Key to Success Amidst Declining Rice Consumption, Targeting the Younger...
Easily Accessible Protein, Also Available via Subscription Rise of Discounts: Supermarkets React to Consumer Thrift with Increased Sales Promotions. The demand for refrigerated ready-to-eat protein dishes is booming. Following the popularization of salad chicken,...
Convenience Stores Offer More for the Same Price Amidst Rising Frugality Convenience stores and supermarkets in Japan are launching campaigns to provide consumers with greater quantities of daily consumed products like rice balls, bread, and yogurt without raising...
Strawberry flavor Innovation 15th January is Strawberry day in Japan Japan boasts over 300 strawberry varieties, and from January to March, the market is saturated with exciting new strawberry products, especially in confectionery, sweets, and ice cream categories....
