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AEON celebrates the 50th anniversary of ‘Tasmanian Beef’ with the release of approximately 50 new products.

AEON celebrates the 50th anniversary of ‘Tasmanian Beef’ with the release of approximately 50 new products.

by Martner Japan | Apr 18, 2024 | FLASH NEWS, NEW PRODUCTS, RETAIL

In 1974, when beef imports were restricted, AEON aimed to deliver delicious beef to customers at affordable prices. Believing Tasmania to be ideal for raising beef cattle for Japan, AEON started ranching on the island. Tasmania, situated approximately 240 km southeast...
Upcycle in RTD category ; By 2027, the “Kirin Ice” brand plans to reduce annual fruit waste by 150 tons through this project.

Upcycle in RTD category ; By 2027, the “Kirin Ice” brand plans to reduce annual fruit waste by 150 tons through this project.

by Martner Japan | Apr 17, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION

Entering the canned chu-hai market as a latecomer, Kirin’s “Hyoketsu” has become a blockbuster product with a cumulative sales volume exceeding 17.5 billion units (250ml cans, until the end of March 2022). If we redefine a blockbuster product,...
Why USMH launched its own brand “GREEN GROWERS Meal?

Why USMH launched its own brand “GREEN GROWERS Meal?

by Martner Japan | Apr 16, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, RETAIL

United Supermarket Holdings (Tokyo/President Motohiro Fujita: USMH) has launched its own private brand, “GREEN GROWERS Meal,” a collection of foods made from plant-based ingredients. There is. Sales targets are not disclosed. We asked him about the...
Seven & i launches “fully farmed yellowtail” from Seven Premium Fresh, the first to receive MEL certification.

Seven & i launches “fully farmed yellowtail” from Seven Premium Fresh, the first to receive MEL certification.

by Martner Japan | Apr 12, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, INNOVATION, NEW PRODUCTS

Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released...
What is Coca-Cola’s sales strategy to attract women and seniors with its affordable single-drink size?

What is Coca-Cola’s sales strategy to attract women and seniors with its affordable single-drink size?

by Martner Japan | Apr 11, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, RETAIL

In response to recent social changes, Coca – Cola has recategorized cans of 160ml or less and PET bottles of 350ml or less, which it had been selling for some time, to strengthen sales. The product is aimed at women and seniors who feel that the regular size is...
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