FamilyMart Co., Ltd. (Head Office: Minato-ku, Tokyo; President: Kensuke Hosomi) and Gate One Co., Ltd. (Head Office: Minato-ku, Tokyo; President & CEO: Ichiro Kurata), which operates the digital signage media “FamilyMartVision,” have completed the installation of digital signage in 10,000 FamilyMart stores across all 47 prefectures in Japan. As of March 2024, they have officially launched segmented distribution plans tailored to specific regions and store characteristics, as well as visibility analysis using AI cameras.
FamilyMart is seeing positive results from its retail media strategy. During the Q2 earnings briefing on October 9, President Kensuke Hosomi emphasized the strong performance of Gate One, a subsidiary established with Itochu Corporation in September 2021. Gate One, along with two other affiliated companies, achieved operating profits in the previous fiscal year, with Gate One showing notable profitability this term.
Gate One operates FamilyMart’s in-store digital signage media, “FamilyMartVision,” which is now installed in over 10,000 stores. Hosomi pointed out that approximately 60% of Gate One’s advertisers are from industries outside of FamilyMart’s supplier network, demonstrating growing recognition of the retail media’s value.
Recently, recruitment-related advertisements have become particularly prominent, with regional companies targeting urban students and IT startups utilizing FamilyMart’s expansive network to increase their visibility.
Related Articles
Kirin Beverage launches ”JAPAN BLEND” tea which combines domestic ingredients with Japanese craftsmanship.
"JAPAN BLEND & CRAFT Grape Tea" to debut as the first installment on December 3, 2024, as a limited-time offering. Kirin Beverage has launched a new series under its "Afternoon Tea" brand, "JAPAN BLEND & CRAFT," which combines domestic ingredients with...
The Future of MUJI: A Global Strategy Aiming for 880 Billion Yen in Revenue
Ryohin Keikaku, the company behind MUJI, has announced its new medium-term business plan, aiming to achieve ￥880 biilionn in revenue by 2027. The plan focuses on overseas markets as the main driver of growth, with aggressive store expansion in China and Southeast...
AEON’s Black Panda” Limited Edition: 80 Items Launching on 11/22 for Black Friday
Aeon Retail Co., Ltd. will sell approximately 80 Aeon-exclusive products featuring the "Black Panda" design, such as cup noodles, toilet paper, and cushions, during the "Aeon Black Friday" event held from Friday, November 22 to Sunday, December 1 . These products will...