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Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

by Martner Japan | May 7, 2024 | AGING SOCIETY, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Kellogg’s Japan is proposing a new way of consuming oatmeal to expand its market in Japan. From the “Oatmeal Rice” series, which can be eaten like rice, they will release “Soy Protein Oatmeal Rice” on February 12th, which allows you to...
Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

by Martner Japan | May 6, 2024 | AGING SOCIETY, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Introducing Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content. The new product is available starting from Monday, March 25th. Supervised by the Head Chef of Hotel New Otani, we’ve achieved a 70% reduction in fat content...
The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

by Martner Japan | May 3, 2024 | AGING SOCIETY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Morinaga Milk will launch nationwide from Tuesday, April 2nd, “PURESU Fermented Vinegar Drink Pomegranate Flavor” and “PURESU Fermented Vinegar Drink Muscat Flavor,” the first in Japan  as functional labeled foods that are described on the...
Food Trend 2024 in Japan  Croissant Innovation

Food Trend 2024 in Japan Croissant Innovation

by Martner Japan | May 1, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

The name “croissant” originates from French, meaning “crescent.” However, recently, a diverse range of “evolved croissants” has emerged in South Korea and landed in Japan, attracting attention, especially among younger generations....
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