Maruetsu announced on March 4th that it will start selling New Delicatessen Brands “Maigokoro” and “Umagokoro.”
At the Maruetsu Soka Delicatessen Center, launching its operations in early March, we are proud to offer a range of meticulously crafted products that prioritize exceptional ingredients and cooking techniques. Among these, our original brands “Maigokoro” (featuring rice balls, sushi rolls, and other rice-based items) and “Umagokoro” (highlighting deli products) stand out.
Beginning March 7th, we are excited to introduce Umagokoro’s inaugural offering: “Chicken Fried Chicken with In-House Soup Stock and Three Types of Soy Sauce” (starting at 224 yen per 100g, tax included).
Our unique soup stock blends aged bonito flakes with Hokkaido kelp, resulting in a tantalizing mix of refreshing and savory flavors.
The name “Maigokoro” derives from a fusion of “rice” and “sincerity,” evoking not only the essence of rice but also the warmth of everyday happiness.
Similarly, “Umagokoro” combines “delicious” with “sincerity,” signifying a commitment to crafting side dishes with genuine care.
Furthermore, commencing March, our monthly lineup of new, revamped, and recommended products will feature refreshed labels, enhancing their visibility and clarity for customers on the sales floor.
<Label has also been updated>
Related Articles
MUJI to release seasonal fruit and chocolate combination sweets
Ryohin Keikaku (Tokyo), which operates MUJI, began releasing seasonal limited-edition sweets that combine fruit and chocolate, such as "Irregular Chocolate Saturated Satsuma Mandarin Oranges" and "Pomme Chocolat," at stores and online stores nationwide on October...
A Fresh Lemon Floats Up! — Nationwide Launch of “Mirai no Lemon Sour”
Asahi Breweries, Ltd. (Head Office: Tokyo, President: Kazuo Matsuyama) will release its innovative RTD※1 product, “Mirai no Lemon Sour,” nationwide in limited quantities starting September 24, 2025. This marks the first time it will be available across all of Japan,...
Starbucks Launches Protein-Infused Beverages in North America — Riding the Wave of Health and Wellness Demand
Starbucks began selling protein-infused beverages in the United States and Canada on September 29, 2025. The launch reflects the rising demand for health-conscious and wellness-focused products, adding high-protein options to its menu.-Product Features *The new line...