Maruetsu announced on March 4th that it will start selling New Delicatessen Brands “Maigokoro” and “Umagokoro.”
At the Maruetsu Soka Delicatessen Center, launching its operations in early March, we are proud to offer a range of meticulously crafted products that prioritize exceptional ingredients and cooking techniques. Among these, our original brands “Maigokoro” (featuring rice balls, sushi rolls, and other rice-based items) and “Umagokoro” (highlighting deli products) stand out.
Beginning March 7th, we are excited to introduce Umagokoro’s inaugural offering: “Chicken Fried Chicken with In-House Soup Stock and Three Types of Soy Sauce” (starting at 224 yen per 100g, tax included).
Our unique soup stock blends aged bonito flakes with Hokkaido kelp, resulting in a tantalizing mix of refreshing and savory flavors.
The name “Maigokoro” derives from a fusion of “rice” and “sincerity,” evoking not only the essence of rice but also the warmth of everyday happiness.
Similarly, “Umagokoro” combines “delicious” with “sincerity,” signifying a commitment to crafting side dishes with genuine care.
Furthermore, commencing March, our monthly lineup of new, revamped, and recommended products will feature refreshed labels, enhancing their visibility and clarity for customers on the sales floor.
<Label has also been updated>
Related Articles
Seaweed snack innovation from Calbee Noriyan , alternative seaweed.
On Wednesday, November 5th, Calbee will launch “Noriyan,” a new seaweed-alternative snack made from upcycled potato starch, exclusively at the Calbee+ Tokyo Station store.Available in two flavors — Dashi Soy Sauce and Wasabi Salt — the product will be sold in limited...
Water Innovation from Suntory : TOKUSUI
Tokusui — Suntory’s New Challenge to Turn Everyday Water into Functional Wellness 1. What Is “Tokusui”? “Tokusui” (literally “Special Water”) is a functional beverage launched nationwide in Japan by Suntory Foods International in October 2025. It represents the first...
“Black” series 4 items (released November 10th)
Nissin Food Products Co., Ltd. (President and CEO: Noritaka Ando) will launch the following new products nationwide on Monday, November 10th: "Black Chicken Ramen," "Nissin's BLACK Donbei Black Kitsune Udon with Coarsely Ground Black Pepper and Rich Black Soy Sauce...