77% Reduction in Paper Area Achieved with 6-Pack of 350ml Cans
Asahi Group is working on lightweighting paper materials used for 6-can packs of its main brand, such as “Asahi Super Dry.” In October 2021, they conducted a test sale of “Asahi Super Dry Eco Pack,” which uses the first-of-its-kind “Eco Pack” in Japan. The Eco Pack is a paper material that secures only the top of cans in the product, enabling significant reductions in paper area and weight compared to conventional pack materials. Through this initiative, it is expected to reduce annual paper usage by approximately 8,800 tons and CO2 emissions from material manufacturing by approximately 7,400 tons. Positive feedback from consumers has been received regarding waste reduction and ease of use, and it has also gained empathy from distribution buyers as an initiative promoting sustainability.
They adopted paper material that secures only the top, achieving a 77% reduction in paper area. Instructions for removing the material are included.
Furthermore, in conjunction with the full-scale deployment of the “Eco Pack,” Asahi Super Dry brand has adopted the inaugural “Eco Flex Carton,” marking a first for the brand. The “Eco Flex Carton” is an environmentally conscious outer box developed by the company. Compared to traditional outer boxes, it reduces the paper usage area of the opening by 3.8%, anticipating the quick removal and display of products at the store, while also making efforts to minimize bulkiness when discarding the box.
Currently, the “Asahi Super Dry Eco Pack” is being rolled out in limited areas, with plans to achieve nationwide distribution by 2024. In line with this timing, the company plans to utilize owned media for information dissemination.
Asahi Beer continues its commitment to energy efficiency and renewable energy initiatives, alongside actively utilizing resource-efficient materials such as the “Eco Pack” for 6-can packs and the “Eco Flex Carton” for outer boxes. Through these efforts to reduce environmental impact, the company aims to contribute towards achieving a sustainable society.
Related Articles
A Fresh Lemon Floats Up! — Nationwide Launch of “Mirai no Lemon Sour”
Asahi Breweries, Ltd. (Head Office: Tokyo, President: Kazuo Matsuyama) will release its innovative RTD※1 product, “Mirai no Lemon Sour,” nationwide in limited quantities starting September 24, 2025. This marks the first time it will be available across all of Japan,...
Starbucks Launches Protein-Infused Beverages in North America — Riding the Wave of Health and Wellness Demand
Starbucks began selling protein-infused beverages in the United States and Canada on September 29, 2025. The launch reflects the rising demand for health-conscious and wellness-focused products, adding high-protein options to its menu.-Product Features *The new line...
Meiji Unveils New Chocolate Innovation: ‘Nama no Toki Shittori Milk’ Offers Fresh Soft Texture with Shelf-Stable Convenience.
Japanese confectionery giant Meiji has launched a breakthrough product after five years of development: “Nama no Toki Shittori Milk.” Using a patented process called the “Nama-Neri Method,” the product achieves the soft, melt-in-your-mouth texture of fresh nama...