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Find the latest insights, innovations, and trends. From various news sources, we pick and summarize the most important insights, innovations, trends, and news from hundreds of reports each week in Japan.
MUJI to release seasonal fruit and chocolate combination sweets
Ryohin Keikaku (Tokyo), which operates MUJI, began releasing seasonal limited-edition sweets that combine fruit and chocolate, such as "Irregular Chocolate Saturated Satsuma Mandarin Oranges" and "Pomme Chocolat," at stores and online stores nationwide on October 7th. In addition to the existing...
A Fresh Lemon Floats Up! — Nationwide Launch of “Mirai no Lemon Sour”
Asahi Breweries, Ltd. (Head Office: Tokyo, President: Kazuo Matsuyama) will release its innovative RTD※1 product, “Mirai no Lemon Sour,” nationwide in limited quantities starting September 24, 2025. This marks the first time it will be available across all of Japan, including Hokkaido, Tōhoku, and...
Starbucks Launches Protein-Infused Beverages in North America — Riding the Wave of Health and Wellness Demand
Starbucks began selling protein-infused beverages in the United States and Canada on September 29, 2025. The launch reflects the rising demand for health-conscious and wellness-focused products, adding high-protein options to its menu.-Product Features *The new line features two main types:...
Meiji Unveils New Chocolate Innovation: ‘Nama no Toki Shittori Milk’ Offers Fresh Soft Texture with Shelf-Stable Convenience.
Japanese confectionery giant Meiji has launched a breakthrough product after five years of development: “Nama no Toki Shittori Milk.” Using a patented process called the “Nama-Neri Method,” the product achieves the soft, melt-in-your-mouth texture of fresh nama chocolate, while remaining...
Albis News | Four varieties of “Complete Meal Bento” jointly developed with Nissin Foods to be released from September 6th
Albis Co., Ltd. (Imizu City, Toyama Prefecture, President Kazuo Ikeda) will begin selling four types of "Complete Meal Bento" jointly developed with Nissin Food Products Co., Ltd. at all Albis stores from Saturday, September 6th. "Kanzen Meshi" is a brand that seeks to achieve the perfect...
AEON Co., Ltd. (Mihama-ku, Chiba City, President and CEO: Akio Yoshida) launched three new “Adjustable Frozen Meals” from its private brand Top Value Best Price at approximately 500 stores nationwide, including AEON and AEON Style, on Wednesday, September 3rd.
Amidst the continuing rise in prices, Aeon is continuing its corporate efforts to offer bargain prices by launching "Top Value Best Price" with the key message "Everyday products, easy and affordable, anytime." The biggest feature of the newly released "Adjustable Frozen Rice" is that you can...
A chocolate substitute made from sunflower seeds is a big hit! The long-awaited block type of Topvalu “Choco ka?”, made without cocoa, is now available!
On Tuesday, September 2nd*1, AEON will launch three new products in its Topvalu "Choco?" series at approximately 5,300 stores nationwide*2, including AEON, AEON Style, and MaxValu. These sweets are made without cocoa and use a chocolate substitute derived from sunflower seeds. Contents AEON...
Seijo Ishii News | The most popular premium cheesecake mini size will be released on August 21st
Seijo Ishii Co., Ltd. (Yokohama, Kanagawa Prefecture, President: Katsunori Goto) released the "Seijo Ishii Homemade [Refrigerated] Premium Cheesecake (Mini)," a one-third-sized version of its popular homemade dessert, "Seijo Ishii Homemade Premium Cheesecake," on Tuesday, August 21st at 222 Seijo...
Dot Me Announces New Product “Protein Water with a Slight Peach Flavor”
On July 22nd, Dot Me (Tokyo) held a press conference to announce "Protein-rich Water: Slightly Peach Flavor," a new product in its well-being food brand, Cycle.me. The product is a clear, colorless bottled beverage containing 5g of protein, and uses low-molecular-weight collagen, also known as...
Kracie’s unique confectionery designed with the concept of letting children “learn while playing.
Kracie’s educational candy series is a unique confectionery created with the concept of letting children “learn while playing.” It not only entertains but also fosters multiple skills. Children can develop creativity through the freedom of decoration and presentation, and enhance their scientific...
Macha milk stick from Starbucks Japan
Source:Starbucks websiteRelated Articles
Introducing “The Rice Creamery,” a blissful ice cream made from rice. ~Under 120kcal, 60% less sugar, no milk or eggs. Pre-release in stores in Tokyo and online~
Available at mass retailers and online stores in Tokyo from Wednesday, August 6, 2025Kinish Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroya Hashizume) will launch a new rice-based plant-based ice cream brand, "The Rice Creamery," on Wednesday, August 6, 2025. The Rice...
New category Innovation ;The world’s first “microwaveable canned food”
Source: Daiaw can website Related Articles
Fuji Oil Unveils New Technology at Osaka Expo: Plant-Based Broth Recreates Umami of Meat, Fish, and Shellfish
Source: https://www.miracore.jp/en/Related Articles
”soup-based meal”
Drinkable Grilled Fish Rich Seafood Soy Sauce Soup New Release November 4, 2024The Rise of “Soup Meals” – A Perfect Fit for Today’s Lifestyle Driven by growing demand for time efficiency, budget-consciousness, and health-focused eating, nutrient-rich “soup meals” are gaining momentum in Japan....
Ice cream that can be eaten like a supplement! Delicious and packed with healthy ingredients,”Supples” will be available in Hokkaido from Monday, September 30th!
Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President and CEO: Eijiro Ota) will launch two new products, "Supples Prune Yogurt Flavor," which provides a daily recommended iron intake per bottle, and "Supples Lemon Yogurt Flavor," which provides 1,000 mg of collagen peptides per bottle,...
Aeon to launch “Karoyaka” rice made from 100% California-grown Calrose rice on June 6th
Aeon (Chiba Prefecture) will begin releasing a new product called "Karoyaka," made with 100% Calrose rice from California, USA, from June 6th, primarily in urban areas where there is high demand. Due to the rice supply shortage that has continued since last year, people are saying things like...
TOFU sweet bar innovation
Martner Japan insight comment The Tofu Bar is a clean-label, plant-based food product that maximizes the natural power of soybeans by eliminating unwanted bitterness and off-flavors. Seasoned and ready-to-eat, it is designed to suit a variety of modern lifestyles—including busy mornings,...