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Asahi Beer to release first new brand in seven years, “The Vitalist,” in April

Asahi Beer to release first new brand in seven years, “The Vitalist,” in April

by Martner Japan | Mar 11, 2025 | FLASH NEWS, NEW PRODUCTS, RETAIL

Asahi Breweries (Tokyo) announced on the 21st that it will release a new product, “Asahi The Vitalist,” on April 15th. This is the first new brand of standard-priced beer in seven years, and is characterized by a refreshing bitterness and clean aftertaste....
Dubai Chocolate, a hot topic all over the world, is now on sale from divan in Japan.

Dubai Chocolate, a hot topic all over the world, is now on sale from divan in Japan.

by Martner Japan | Feb 10, 2025 | INNOVATION, NEW PRODUCTS

Dubai Chocolate: A Global Sensation Now Available in Japan!  Dubai Chocolate, which started as a small side hustle during the COVID-19 pandemic, has grown into a worldwide trend thanks to its popularity on social media. In December 2023, a viral TikTok video posted by...
Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.

Cheese category insight: Key new product is Meiji & Saint-Moret Cream Cheese Dessert Innovation.

by Martner Japan | Feb 9, 2025 | CONSUMER TRENDS AND INSIGHTS, Martner Original Analysis and Insight, RETAIL

The cheese market in Japan has been growing with consumption increasing by 30% over the past decade. The Japanese cheese market has been steadily growing in recent years, with consumption increasing by approximately 30% over the past decade. In 2019, total consumption...
FamilyMart Introduces New Supervised Sweets Series for the Valentine’s Season

FamilyMart Introduces New Supervised Sweets Series for the Valentine’s Season

by Martner Japan | Jan 23, 2025 | NEW PRODUCTS, PRIVATE BRAND

FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under “Famimaru Sweets,” supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday,...
7-Eleven, freshly brewed tea in-store, 1,000 shops in three years.

7-Eleven, freshly brewed tea in-store, 1,000 shops in three years.

by Martner Japan | Jan 20, 2025 | CONSUMER TRENDS AND INSIGHTS

7-Eleven Japan has introduced freshly brewed tea as part of its “Seven Cafe” product line, marking a significant step in its efforts to diversify its offerings and attract a broader customer base. This initiative builds on the success of its freshly brewed...
Japan Dairy Association Launches “Discover Yogurt for My Lifestyle” Project

Japan Dairy Association Launches “Discover Yogurt for My Lifestyle” Project

by Martner Japan | Jan 19, 2025 | AGING SOCIETY, FLASH NEWS, HEALTH AND WELLNESS

The Japan Dairy Association (JDA) launched the “Discover Yogurt for My Lifestyle” campaign on January 15, aiming to promote yogurt consumption and support the development of healthy habits in Japan’s super-aging society. The initiative seeks to...
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