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Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

by Martner Japan | May 6, 2024 | AGING SOCIETY, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Introducing Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content. The new product is available starting from Monday, March 25th. Supervised by the Head Chef of Hotel New Otani, we’ve achieved a 70% reduction in fat content...
The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

by Martner Japan | May 3, 2024 | AGING SOCIETY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Morinaga Milk will launch nationwide from Tuesday, April 2nd, “PURESU Fermented Vinegar Drink Pomegranate Flavor” and “PURESU Fermented Vinegar Drink Muscat Flavor,” the first in Japan  as functional labeled foods that are described on the...
Upcycle Sweet potato scraps mixed with 16 types of grains

Upcycle Sweet potato scraps mixed with 16 types of grains

by Martner Japan | Apr 25, 2024 | GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“Imoya Kinjiro, which manufactures and sells various sweet potato snacks such as imo-kenpi (sweet potato chips) and sweet potatoes, started selling ‘Imoya’s Mixed Grains Rice’ from April 1, 2024. It uses ‘Kogane-senkan,’ a sweet...
Snacks made with 100% organic fruit

Snacks made with 100% organic fruit

by Martner Japan | Apr 22, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, ORGANIC AND NATURAL

“SMILEAT Organic Fruit Snacks” by T-Rex (Osaka, Japan) 100% organic fruit. The product was heated at a low temperature for a long time and slowly hardened to create a gummy candy-like texture. The nutrition and sweetness of the fruit as it is, without...
Why USMH launched its own brand “GREEN GROWERS Meal?

Why USMH launched its own brand “GREEN GROWERS Meal?

by Martner Japan | Apr 16, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, RETAIL

United Supermarket Holdings (Tokyo/President Motohiro Fujita: USMH) has launched its own private brand, “GREEN GROWERS Meal,” a collection of foods made from plant-based ingredients. There is. Sales targets are not disclosed. We asked him about the...
A Trend Even Men Are Embracing: Easy Warmth with Hot Water(Sayu).

A Trend Even Men Are Embracing: Easy Warmth with Hot Water(Sayu).

by Martner Japan | Apr 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, RETAIL

“Sayu,” lukewarm water prepared from boiled water, is gaining popularity as a health-conscious habit, especially due to the COVID-19 pandemic and remote work. Influencers and the trend of “warmth-boosting” are contributing to its rise,...
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