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Beverage giant revitalizes “sluggish” green tea in spring to stem private brand customer outflow.

Beverage giant revitalizes “sluggish” green tea in spring to stem private brand customer outflow.

by Martner Japan | May 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY

Major beverage companies are revamping their green teas. Almost all major famous brands such as Suntory Beverage & Food’s “Iemon” and Coca-Cola Japan’s “Ayataka” were renewed. Inexpensive private brands (PB) are selling at their...
Food Trend 2024 in Japan  Croissant Innovation

Food Trend 2024 in Japan Croissant Innovation

by Martner Japan | May 1, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

The name “croissant” originates from French, meaning “crescent.” However, recently, a diverse range of “evolved croissants” has emerged in South Korea and landed in Japan, attracting attention, especially among younger generations....
Upcycle Beer innovation  with bread

Upcycle Beer innovation with bread

by Martner Japan | Apr 29, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

Sakaeya Bakery, located in Ebina City, Kanagawa Prefecture, which produces bread for school lunches, opened the Better life with upcycle craft beer brewery on February 5, 2024. The brewery, operated by the parent company, utilizes bread crusts that have been trimmed...
Snacks made with 100% organic fruit

Snacks made with 100% organic fruit

by Martner Japan | Apr 22, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, ORGANIC AND NATURAL

“SMILEAT Organic Fruit Snacks” by T-Rex (Osaka, Japan) 100% organic fruit. The product was heated at a low temperature for a long time and slowly hardened to create a gummy candy-like texture. The nutrition and sweetness of the fruit as it is, without...
Shibuya Chronicles: Sparkling Arrival of ‘Kirakira Donki’ in the Former Iconic Spot, Fizzling Out in Just 7 Months

Shibuya Chronicles: Sparkling Arrival of ‘Kirakira Donki’ in the Former Iconic Spot, Fizzling Out in Just 7 Months

by Martner Japan | Apr 21, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, RETAIL

Pan Pacific International Holdings (PPIH) announced on April 8 that it will open a new “Kirakira Donki” store in Shibuya, Tokyo, featuring products for young people under the discount store “Don Quijote” brand. The store will open on 23rd at...
Aeon PB resonates with the MZ generation. Soft drink sales double.

Aeon PB resonates with the MZ generation. Soft drink sales double.

by Martner Japan | Apr 20, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, NEW PRODUCTS, RETAIL

AEON’s private brand (PB) “Topvalu” will celebrate its 50th anniversary in 2024. Aeon has been supported by a “value proposition” that national brands (NB) cannot provide and a “price strategy” that offers the same or better...
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