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Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

by Martner Japan | May 7, 2024 | AGING SOCIETY, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Kellogg’s Japan is proposing a new way of consuming oatmeal to expand its market in Japan. From the “Oatmeal Rice” series, which can be eaten like rice, they will release “Soy Protein Oatmeal Rice” on February 12th, which allows you to...
Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

by Martner Japan | May 6, 2024 | AGING SOCIETY, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Introducing Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content. The new product is available starting from Monday, March 25th. Supervised by the Head Chef of Hotel New Otani, we’ve achieved a 70% reduction in fat content...
Upcycle Sweet potato scraps mixed with 16 types of grains

Upcycle Sweet potato scraps mixed with 16 types of grains

by Martner Japan | Apr 25, 2024 | GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“Imoya Kinjiro, which manufactures and sells various sweet potato snacks such as imo-kenpi (sweet potato chips) and sweet potatoes, started selling ‘Imoya’s Mixed Grains Rice’ from April 1, 2024. It uses ‘Kogane-senkan,’ a sweet...
Snacks made with 100% organic fruit

Snacks made with 100% organic fruit

by Martner Japan | Apr 22, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS, ORGANIC AND NATURAL

“SMILEAT Organic Fruit Snacks” by T-Rex (Osaka, Japan) 100% organic fruit. The product was heated at a low temperature for a long time and slowly hardened to create a gummy candy-like texture. The nutrition and sweetness of the fruit as it is, without...
What is Coca-Cola’s sales strategy to attract women and seniors with its affordable single-drink size?

What is Coca-Cola’s sales strategy to attract women and seniors with its affordable single-drink size?

by Martner Japan | Apr 11, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, RETAIL

In response to recent social changes, Coca – Cola has recategorized cans of 160ml or less and PET bottles of 350ml or less, which it had been selling for some time, to strengthen sales. The product is aimed at women and seniors who feel that the regular size is...
A Trend Even Men Are Embracing: Easy Warmth with Hot Water(Sayu).

A Trend Even Men Are Embracing: Easy Warmth with Hot Water(Sayu).

by Martner Japan | Apr 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, RETAIL

“Sayu,” lukewarm water prepared from boiled water, is gaining popularity as a health-conscious habit, especially due to the COVID-19 pandemic and remote work. Influencers and the trend of “warmth-boosting” are contributing to its rise,...
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