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How Kagome’s Tomato Juice is Dominating the Vegetable Beverage Market: The Power of Lycopene and GABA”

How Kagome’s Tomato Juice is Dominating the Vegetable Beverage Market: The Power of Lycopene and GABA”

by Martner Japan | Jun 4, 2024 | AGING SOCIETY, CONSUMER TRENDS AND INSIGHTS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS

How Kagome’s Tomato Juice is Dominating the Vegetable Beverage Market: The Power of Lycopene and GABA” Kagome’s vegetable beverages are gaining support across a wide range of age groups. In 2023, while the vegetable beverage market remained flat,...
Mackerel boiled in water with added protein

Mackerel boiled in water with added protein

by Martner Japan | May 14, 2024 | AGING SOCIETY, CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“THE PROTEIN SABA water boil” from Nobuta Canning (Choshi City, Chiba Prefecture) As part of the local revitalization “Choshi Dream Market Project,” it collaborated with Choshi Commercial High School and Takeuchi Pharmaceutical (Shinagawa-ku,...
Building a Fanbase with Upcycled Food Products

Building a Fanbase with Upcycled Food Products

by Martner Japan | May 12, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, INNOVATION, NEW PRODUCTS

There is a growing variety of “upcycled” foods that turn waste generated during food processing into valuable products. The company’s approach has attracted sympathy and led to the creation of fans. Sakaeya Bakery (Ebina City, Kanagawa Prefecture),...
Beverage giant revitalizes “sluggish” green tea in spring to stem private brand customer outflow.

Beverage giant revitalizes “sluggish” green tea in spring to stem private brand customer outflow.

by Martner Japan | May 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY

Major beverage companies are revamping their green teas. Almost all major famous brands such as Suntory Beverage & Food’s “Iemon” and Coca-Cola Japan’s “Ayataka” were renewed. Inexpensive private brands (PB) are selling at their...
Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

by Martner Japan | May 7, 2024 | AGING SOCIETY, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Kellogg’s Japan is proposing a new way of consuming oatmeal to expand its market in Japan. From the “Oatmeal Rice” series, which can be eaten like rice, they will release “Soy Protein Oatmeal Rice” on February 12th, which allows you to...
Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

by Martner Japan | May 6, 2024 | AGING SOCIETY, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Introducing Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content. The new product is available starting from Monday, March 25th. Supervised by the Head Chef of Hotel New Otani, we’ve achieved a 70% reduction in fat content...
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