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2023 Food Trend in Japan was Visual and Practicality.

2023 Food Trend in Japan was Visual and Practicality.

by Martner Japan | Dec 26, 2023 | CONSUMER TRENDS AND INSIGHTS

Source: https://static.cookpad.com/campaign/foodtrend/2023/ Cookpad is a community website for cooking recipes operated by Cookpad, Inc., and it was established in 1998. Users are free to post recipes, and the number of recipes exceeds 3.9 million. The user base has...
Japan market needs innovation for Oatmeal Cereal. New texture will be a driver in this category?

Japan market needs innovation for Oatmeal Cereal. New texture will be a driver in this category?

by Martner Japan | Dec 23, 2023 | GROCERY, HEALTH AND WELLNESS, NEW PRODUCTS

Oatmeal cereal experienced a surge in popularity in Japan during the COVID-19 pandemic due to increased health awareness. However, its growth has slowed down post-pandemic, and Japanese brands are now striving to sustain this trend by introducing new textures and...
Private brands  continue to increase in volume big bag in Japan.

Private brands continue to increase in volume big bag in Japan.

by Martner Japan | Dec 22, 2023 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS

In the field of food and everyday goods, the trend of private label (PB) products in large quantities continues unabated. Companies like Aeon and Pan-Pacific International Holdings (HD) are developing products that are two, three, and sometimes even eleven times the...
Alternative Protein Market Surges to ¥2.7 Trillion Globally.

Alternative Protein Market Surges to ¥2.7 Trillion Globally.

by Martner Japan | Dec 20, 2023 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, HEALTH AND WELLNESS

The global focus on alternative protein products and production technologies is intensifying, driven by the expanding demand for meat and fish due to population growth and economic development in emerging countries, leading to a ‘protein crisis.’ Companies...
Upcycle Japanese food innovation ,Creating New Value through Upcycling of Discounted Premium Ingredients

Upcycle Japanese food innovation ,Creating New Value through Upcycling of Discounted Premium Ingredients

by Martner Japan | Dec 19, 2023 | NEW PRODUCTS

Source: Grunabi website Osechi-ryori is a traditional Japanese New Year’s meal that consists of a diverse array of traditional Japanese dishes. These dishes are packed into special boxes called jubako, and each item carries symbolic meaning as a New Year’s...
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