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Fujiya raises sweet prices, Country Ma’am reduces weight.

Fujiya raises sweet prices, Country Ma’am reduces weight.

by Martner Japan | Dec 30, 2023 | FLASH NEWS, FOOD PRICE, GROCERY

Is that popular item also facing a stealth price hike? Source: Nikkei MJ 20th Dec 2023. Fujiya has announced a price increase for some confectionery products starting April 1, 2024. The price hike ranges from approximately 5% to 12%, attributed to the rising costs of...
Food Trend Forecast 2024 in Japan by CookPad

Food Trend Forecast 2024 in Japan by CookPad

by Martner Japan | Dec 29, 2023 | CONSUMER TRENDS AND INSIGHTS

Source: Cook Pad Food Trend Forecast 2024 What is CookPad? Cookpad Co., Ltd. has announced “Food Trend Predictions 2024” based on data from Japan’s largest recipe service, “Cookpad.” The data includes search keywords, access trends, monthly page views of approximately...
2023 Food Trend in Japan was Visual and Practicality.

2023 Food Trend in Japan was Visual and Practicality.

by Martner Japan | Dec 26, 2023 | CONSUMER TRENDS AND INSIGHTS

Source: https://static.cookpad.com/campaign/foodtrend/2023/ Cookpad is a community website for cooking recipes operated by Cookpad, Inc., and it was established in 1998. Users are free to post recipes, and the number of recipes exceeds 3.9 million. The user base has...
Japan market needs innovation for Oatmeal Cereal. New texture will be a driver in this category?

Japan market needs innovation for Oatmeal Cereal. New texture will be a driver in this category?

by Martner Japan | Dec 23, 2023 | GROCERY, HEALTH AND WELLNESS, NEW PRODUCTS

Oatmeal cereal experienced a surge in popularity in Japan during the COVID-19 pandemic due to increased health awareness. However, its growth has slowed down post-pandemic, and Japanese brands are now striving to sustain this trend by introducing new textures and...
Private brands  continue to increase in volume big bag in Japan.

Private brands continue to increase in volume big bag in Japan.

by Martner Japan | Dec 22, 2023 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS

In the field of food and everyday goods, the trend of private label (PB) products in large quantities continues unabated. Companies like Aeon and Pan-Pacific International Holdings (HD) are developing products that are two, three, and sometimes even eleven times the...
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