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Use it to sprinkle, mix, or make soup stock. Perfect for everyday cooking. Soft texture and rich flavor. “Soft Shavings.

Use it to sprinkle, mix, or make soup stock. Perfect for everyday cooking. Soft texture and rich flavor. “Soft Shavings.

by Martner Japan | Aug 26, 2024 | FLASH NEWS, GROCERY, NEW PRODUCTS

Ninben Co., Ltd. (Chuo-ku, Tokyo; President and CEO: Ihei Takatsu) will launch its new “Soft Kezuri” nationwide on Sunday, September 1, 2024. “Soft Kezuri” is a soft shaving of dried bonito flakes that is easy to use in everyday cooking....
Kirin launches Jin Soda ‘Mori no Ka’, offering a refreshing taste that pairs well with meals.

Kirin launches Jin Soda ‘Mori no Ka’, offering a refreshing taste that pairs well with meals.

by Martner Japan | Aug 24, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, NEW PRODUCTS

Kirin will release “KIRIN Premium Jin Soda Mori no Ka,” a gin mixed with soda, on the 27th. On August 21, Kirin Brewery announced the release of “KIRIN Premium Gin Soda, Morino Aroma”, a gin-infused soda canned chuhai, on August 27. The shochu...
Nagatanien’s Convenient Ochazuke(Rice with tea) Innovation

Nagatanien’s Convenient Ochazuke(Rice with tea) Innovation

by Martner Japan | Aug 18, 2024 | Uncategorized

Nagatanien will launch its first freeze-dried (FD) ‘Ochazuke Nori in a Cup’ and ‘Salmon Chazuke’ on 9 September. The new products are  easy to prepare by simply pouring hot water into a cup, and the taste of rice enhanced by a new manufacturing...
Bread with a shelf life of over 35 days! The reason for the expansion of the market for long-life bread

Bread with a shelf life of over 35 days! The reason for the expansion of the market for long-life bread

by Martner Japan | Aug 17, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, INNOVATION, NEW PRODUCTS

Due to the spread of the COVID-19 virus and the frequent occurrence of natural disasters such as earthquakes and heavy rains, there is a growing demand in Japan for long-term stock food items, such as emergency food and disaster prevention food. There is also an...
Ramen Innovation One-Handed Pouch Ramen: Nippon Ham Targets the Expanding eSports Market

Ramen Innovation One-Handed Pouch Ramen: Nippon Ham Targets the Expanding eSports Market

by Martner Japan | Aug 16, 2024 | GENERATION MZ, INNOVATION, NEW PRODUCTS

Nippon Ham has launched its first one-handed ramen, “BOOST NOODLE,” in a resealable spout pouch container, available online starting July 27 and at select convenience stores. The product, developed by a young gamer as part of Nippon Ham’s...
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