FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under “Famimaru Sweets,” supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28, 2025.
PIERRE HERMÉ Anthology reinterprets the classic charm of traditional patisserie with a modern twist. The first wave of this new series includes two desserts: Macaron Sandwich (Strawberry & Passion Fruit) and The Gâteau Cream (Coffee & Chocolate).
Product Details
Macaron Sandwich (Strawberry & Passion Fruit)
This macaron sandwich features the sweet and tangy flavors of strawberry and passion fruit. A traditional French confection, the macaron, is uniquely reimagined as part of the “Famimaru Sweets” collection.
Price: ¥249 (excluding tax)
The Gâteau Cream (Coffee & Chocolate)
This luxurious dessert combines two types of cream—coffee buttercream and whipped cream with coffee custard—along with rich ganache, all wrapped in a moist cake layer.
Price: ¥298 (excluding tax)
These new desserts, supervised by Pierre Hermé, combine sophisticated flavors with the convenience of FamilyMart. Treat yourself to these delightful creations that add a touch of luxury to everyday life.
Martner Japan insights
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) has launched new products under “Famimaru Sweets” as part of its ongoing focus on the five key themes, including one titled “Your Happiness.” The competition among Japan’s convenience stores has reached an advanced level in the sweets category.
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