FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo, President: Kensuke Hosomi) will launch a new series of sweets under “Famimaru Sweets,” supervised by PIERRE HERMÉ Anthology, at approximately 16,200 FamilyMart stores nationwide starting Tuesday, January 28, 2025.
PIERRE HERMÉ Anthology reinterprets the classic charm of traditional patisserie with a modern twist. The first wave of this new series includes two desserts: Macaron Sandwich (Strawberry & Passion Fruit) and The Gâteau Cream (Coffee & Chocolate).
Product Details
Macaron Sandwich (Strawberry & Passion Fruit)
This macaron sandwich features the sweet and tangy flavors of strawberry and passion fruit. A traditional French confection, the macaron, is uniquely reimagined as part of the “Famimaru Sweets” collection.
Price: ¥249 (excluding tax)
The Gâteau Cream (Coffee & Chocolate)
This luxurious dessert combines two types of cream—coffee buttercream and whipped cream with coffee custard—along with rich ganache, all wrapped in a moist cake layer.
Price: ¥298 (excluding tax)
These new desserts, supervised by Pierre Hermé, combine sophisticated flavors with the convenience of FamilyMart. Treat yourself to these delightful creations that add a touch of luxury to everyday life.
Martner Japan insights
FamilyMart Co., Ltd. (Headquartered in Minato-ku, Tokyo; President and CEO: Kensuke Hosomi) has launched new products under “Famimaru Sweets” as part of its ongoing focus on the five key themes, including one titled “Your Happiness.” The competition among Japan’s convenience stores has reached an advanced level in the sweets category.
Related Articles
Meiji to release “FRUBI by Fruit Juice Gummy,” a gummy candy containing beauty ingredients, on March 24th.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Meiji (Tokyo) will release a new product, "FRUBI by Fruit Juice Gummy Blueberry & Pomegranate," which contains beauty ingredients, nationwide on March 24th...
Morinaga Milk Industry to release functional yogurt “Bifidus Yogurt Double Bifidobacteria” on April 14th
Morinaga Milk Industry (Tokyo) will release the functional food "Bifidus Yogurt Double Bifidobacteria" from the "Bifidus Yogurt" series nationwide on April 14th. This is the first new large-capacity plain product in the series in 17 years since Bifidus Plain Yogurt...
Introducing the new “frozen rice balls” that come in packs of two! “Chicken and Burdock” and the popular “Salmon and Bonito Flakes” will be released sequentially from Tuesday, February 10th. ~Healthy rice balls made with glutinous barley and five-grain rice are now available at an affordable price of under 100 yen each (excluding tax)~
Seven-Eleven Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Akutsu Tomohiro) will be releasing new frozen rice products in its lineup, including "Seven Premium 2-Pack Chicken and Burdock Onigiri" and "Seven Premium 2-Pack Salmon and Bonito Flake...