Nippon Ham has launched its first one-handed ramen, “BOOST NOODLE,” in a resealable spout pouch container, available online starting July 27 and at select convenience stores. The product, developed by a young gamer as part of Nippon Ham’s “Development Koshien” competition, aims to tap into the growing eSports market.
The idea stemmed from the developer’s own gaming experience, addressing the challenges of eating without dirtying expensive gaming equipment, needing a quick one-handed meal during intense gaming sessions, and desiring a food-like alternative to jelly drinks. The ramen includes short-cut noodles, pork, and bamboo shoots in a thick, gel-like fish and pork broth, with patent applications for its design.
Priced at ¥660, the product targets men in their 20s and 30s, a demographic that favors ramen. With Japan’s eSports market projected to grow from ¥12.5 billion in 2022 to ¥21.8 billion by 2025, Nippon Ham is positioning itself in this expanding sector.
Related Articles
Seaweed snack innovation from Calbee Noriyan , alternative seaweed.
On Wednesday, November 5th, Calbee will launch “Noriyan,” a new seaweed-alternative snack made from upcycled potato starch, exclusively at the Calbee+ Tokyo Station store.Available in two flavors — Dashi Soy Sauce and Wasabi Salt — the product will be sold in limited...
Water Innovation from Suntory : TOKUSUI
Tokusui — Suntory’s New Challenge to Turn Everyday Water into Functional Wellness 1. What Is “Tokusui”? “Tokusui” (literally “Special Water”) is a functional beverage launched nationwide in Japan by Suntory Foods International in October 2025. It represents the first...
“Black” series 4 items (released November 10th)
Nissin Food Products Co., Ltd. (President and CEO: Noritaka Ando) will launch the following new products nationwide on Monday, November 10th: "Black Chicken Ramen," "Nissin's BLACK Donbei Black Kitsune Udon with Coarsely Ground Black Pepper and Rich Black Soy Sauce...