Nichirei Foods Launches New Brand “ON” Health Value for Frozen category.　

NICHIREI FOODS INC. (President: Masahiko Takenaga, hereinafter referred to as “Nichirei Foods”) has formulated the brand statement “Towards a World Where Deliciousness and Health Can Be Shared ～Food Joy Equity® ～ in the fiscal year 2023 to meet the high expectations of stakeholders and achieve the first materiality of the Nichirei Group, “Creating New Value in Food and Health.”

To realize this statement, Nichirei Foods is launching a new brand under the health concept called ‘everyONe meal®,’ leveraging the benefits of freezing. This series will offer products that enhance health value by allowing consumers to easily and deliciously consume essential nutrients, especially protein, in their daily meals.

Protein intake goals are insufficient across all age groups, with the average daily protein intake per person in Japan having decreased to the same level as in the 1950s. In light of this situation, Nichirei Foods aims to combine deliciousness and nutrition by developing meal menus that allow for the consumption of protein and maintain freshly made quality through freezing technology.

The ‘everyONe meal®’ series combines “everyone,” representing each individual customer, with “meal,” denoting daily food, to deliver menus that turn “ON” the necessary nutrients.