(Left) “Seven Premium Just Like a Ripe Banana” 148 yen (159.84 yen including tax), (right) “Seven Premium Waffle Cone Banana Shake” 248 yen (267.84 yen including tax) (From a Seven & i Holdings news release)
On June 3rd, Seven & i Holdings (Tokyo) began releasing two products from the group’s private brand “Seven Premium” at Seven & i Group stores that use “Mottainai Bananas,” non-standard bananas that are still edible but end up being discarded for various reasons.“
The bananas we will be using this time are Dole’s “Mottainai Bananas.” There are cases where bananas are discarded because the skin is scratched or the color changes during shipping, even though it does not affect the taste. Therefore, Seven & i Holdings has participated in the “Mottainai Project” promoted by Dole.
Using these non-standard bananas not only allows customers to enjoy the rich flavor of bananas, but also contributes to reducing food waste and leads to the procurement of sustainable raw materials.
Related Articles
LAWSON to release plant-based food made entirely from plants on May 27th
Starting May 27, LAWSON (Tokyo) has launched the "NL Plant-Based Grissini Tomato Basil Flavor" (168 yen including tax), which is made using only plant-based ingredients, as part of its Natural LAWSON confectionery series at LAWSON stores nationwide (14,026 stores as...
Challenging Cocoa Inflation – Fuji Oil’s Plant-Based Alternative Shows Promise
Rethinking Chocolate for the Future – Fuji Oil Unveils Cacao-Free Innovation As cocoa prices continue to soar, a new approach from Japan’s Fuji Oil Co., Ltd. (Headquarters: Izumisano, Osaka; President and CEO: Tatsuji Omori) is gaining attention across the food...
Morinaga Milk Industry Clinico launches “Sunkist Onaka Ukiuki Satisfying Fruit” series to support intestinal environment
On June 11th, Morinaga Milk Industry Clinico (Tokyo) will release three flavors of the "Sunkist Onna Kiuki Satisfying Fruit" series of nutritional supplement drinks that make it easy to get dietary fiber as functional foods - "Apple," "Tangerine," and "Muscat" - as...