Meiji has launched a new line of chocolates specifically targeting the souvenir market in Japan. This marks the first time the company has tailored a chocolate brand specifically for this purpose. The chocolates have been revamped from existing brands to include ingredients and packaging that evoke a sense of Japanese tradition and culture, appealing to both domestic and international tourists seeking authentic Japanese souvenirs.
The new line, named “Rich Chocolates,” offers four distinct flavors, including matcha and brown sugar, which are particularly popular among tourists looking for unique Japanese treats to bring back home. For the matcha flavor, Meiji utilizes high-quality matcha, accounting for 51% of the raw material, ensuring a rich and authentic taste. Similarly, for the brown sugar flavor, Meiji sources brown sugar from Okinawa, comprising 33% of the sugar ingredient, to capture the essence of Japanese sweetness.
In addition to focusing on ingredients, Meiji has also paid attention to packaging and branding, incorporating elements that resonate with the Japanese aesthetic. The chocolates are priced at an affordable level, with an expected retail price of 340 yen, making them accessible to a wide range of consumers.
To further cater to the needs of tourists, Meiji has implemented various marketing strategies, including setting up point-of-purchase displays in stores with information in multiple languages to attract inbound customers. They have also established a dedicated website in five languages, including English, Chinese, Korean, and Thai, to provide product details and allergy information to foreign visitors.
With the number of inbound tourists to Japan reaching record highs, Meiji aims to capitalize on this trend by offering chocolates that not only serve as delicious treats but also as memorable souvenirs that embody the essence of Japanese culture and hospitality.
Related Articles
Albis News | Four varieties of “Complete Meal Bento” jointly developed with Nissin Foods to be released from September 6th
Albis Co., Ltd. (Imizu City, Toyama Prefecture, President Kazuo Ikeda) will begin selling four types of "Complete Meal Bento" jointly developed with Nissin Food Products Co., Ltd. at all Albis stores from Saturday, September 6th. "Kanzen Meshi" is a brand that...
AEON Co., Ltd. (Mihama-ku, Chiba City, President and CEO: Akio Yoshida) launched three new “Adjustable Frozen Meals” from its private brand Top Value Best Price at approximately 500 stores nationwide, including AEON and AEON Style, on Wednesday, September 3rd.
Amidst the continuing rise in prices, Aeon is continuing its corporate efforts to offer bargain prices by launching "Top Value Best Price" with the key message "Everyday products, easy and affordable, anytime." The biggest feature of the newly released "Adjustable...
A chocolate substitute made from sunflower seeds is a big hit! The long-awaited block type of Topvalu “Choco ka?”, made without cocoa, is now available!
On Tuesday, September 2nd*1, AEON will launch three new products in its Topvalu "Choco?" series at approximately 5,300 stores nationwide*2, including AEON, AEON Style, and MaxValu. These sweets are made without cocoa and use a chocolate substitute derived from...