Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released sequentially at stores.
This product is the first for Seven & i Group to receive MEL certification. MEL certification is a seafood eco-label originating from Japan, and is given to certified seafood products for the purpose of sustainable use of marine resources and environmental protection.
Seven & i Group established the environmental declaration “GREEN CHALLENGE 2050” in 2019 and is promoting sustainable procurement. Ito-Yokado obtained MEL certification in April 2020 and has been selling original brand seafood products with the MEL mark.
The “Completely Farmed Yellowtail” that will be released this time is a product that is cultivated from artificial hatching to adulthood without relying on natural resources.
Related Articles
Suntory Foods launches new beverage brand “Guilty Carbonated NOPE” for the first time in 14 years.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Suntory Foods International (BF) announced on the 17th that it will launch a new product, "Guilty Carbonated NOPE," on the 24th. This marks the first launch of a...
Meiji to release “FRUBI by Fruit Juice Gummy,” a gummy candy containing beauty ingredients, on March 24th.
"FRUBI by Fruit Juice Gummy Blueberry & Pomegranate" (57g) Price: Open price(from Meiji press release) Meiji (Tokyo) will release a new product, "FRUBI by Fruit Juice Gummy Blueberry & Pomegranate," which contains beauty ingredients, nationwide on March 24th...
Morinaga Milk Industry to release functional yogurt “Bifidus Yogurt Double Bifidobacteria” on April 14th
Morinaga Milk Industry (Tokyo) will release the functional food "Bifidus Yogurt Double Bifidobacteria" from the "Bifidus Yogurt" series nationwide on April 14th. This is the first new large-capacity plain product in the series in 17 years since Bifidus Plain Yogurt...