Seven & i Holdings (Tokyo) will sell “Completely Farmed Yellowtail” as a new product under its private brand “Seven Premium Fresh” from April 8, 2024 at approximately 120 Ito-Yokado and some York stores nationwide. It will be released sequentially at stores.
This product is the first for Seven & i Group to receive MEL certification. MEL certification is a seafood eco-label originating from Japan, and is given to certified seafood products for the purpose of sustainable use of marine resources and environmental protection.
Seven & i Group established the environmental declaration “GREEN CHALLENGE 2050” in 2019 and is promoting sustainable procurement. Ito-Yokado obtained MEL certification in April 2020 and has been selling original brand seafood products with the MEL mark.
The “Completely Farmed Yellowtail” that will be released this time is a product that is cultivated from artificial hatching to adulthood without relying on natural resources.
Related Articles
Seijo Ishii News | The most popular premium cheesecake mini size will be released on August 21st
Seijo Ishii Co., Ltd. (Yokohama, Kanagawa Prefecture, President: Katsunori Goto) released the "Seijo Ishii Homemade [Refrigerated] Premium Cheesecake (Mini)," a one-third-sized version of its popular homemade dessert, "Seijo Ishii Homemade Premium Cheesecake," on...
Dot Me Announces New Product “Protein Water with a Slight Peach Flavor”
On July 22nd, Dot Me (Tokyo) held a press conference to announce "Protein-rich Water: Slightly Peach Flavor," a new product in its well-being food brand, Cycle.me. The product is a clear, colorless bottled beverage containing 5g of protein, and uses...
Kracie’s unique confectionery designed with the concept of letting children “learn while playing.
Kracie’s educational candy series is a unique confectionery created with the concept of letting children “learn while playing.” It not only entertains but also fosters multiple skills. Children can develop creativity through the freedom of decoration and presentation,...