Source: Shinsei Co.,Ltd. website
Wasabi meets Sesame. This innovative fusion of two traditional ingredients will elevate everyday meals, providing a flavorful and luxurious meal experience
Established on February 15, 1961, Shinsei Co., Ltd. is a leading manufacturer of sesame products in Japan. In the fall of 2023, the company introduced a new product combining sesame and wasabi, named “Riku Goma Wasabi Sesame,” priced at 388 JPY for a 50g pack (including tax). This product serves as a versatile condiment enhancing the flavors of various dishes, including sushi, sashimi, chilled tofu, soba, meat, and fish dishes.
Made with locally sourced wasabi from Azumino, Shinshu, the “Riku Goma Wasabi Sesame” offers a refined and aromatic spiciness that deepens the taste of your culinary creations.
Catering to customers seeking both budget-conscious options and a balance in consumption, this product provides a unique touch to a wide range of cuisines. Whether enjoyed by Japanese locals or appreciated by international consumers, this item is expected to garner widespread acclaim.




Image is from Shinsei Co.,Ltd. website
Related Articles
Macha milk stick from Starbucks Japan
Source:Starbucks websiteRelated Articles
Introducing “The Rice Creamery,” a blissful ice cream made from rice. ~Under 120kcal, 60% less sugar, no milk or eggs. Pre-release in stores in Tokyo and online~
Available at mass retailers and online stores in Tokyo from Wednesday, August 6, 2025Kinish Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Hiroya Hashizume) will launch a new rice-based plant-based ice cream brand, "The Rice Creamery," on...
New category Innovation ;The world’s first “microwaveable canned food”
Source: Daiaw can website Related Articles