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The food trend of rice and rice ball in Japan is leaning towards petit luxury

The food trend of rice and rice ball in Japan is leaning towards petit luxury

by Martner Japan | Feb 28, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION

The food trend of rice and rice ball in Japan is leaning towards petit luxury The Rising Trend of Premium Onigiri in Japan: A Glimpse into High-Quality Rice and Innovative Ingredients – A Key to Success Amidst Declining Rice Consumption, Targeting the Younger...
Alcoholic Cans Concept innovation ; Suntory’s approach aiming to Spark Interest Among Younger Consumers

Alcoholic Cans Concept innovation ; Suntory’s approach aiming to Spark Interest Among Younger Consumers

by Martner Japan | Feb 23, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION, NEW PRODUCTS

Alcoholic Cans Concept innovation ; Suntory’s approach aiming to Spark Interest Among Younger Consumers Boldly Named: Suntory’s Innovative Approach to Attracting Youth Amidst ‘Alcohol Abstinence’ Trend “The One Tanaka Always Drinks...
After salad chicken, next in line are fish bars and tofu bars.

After salad chicken, next in line are fish bars and tofu bars.

by Martner Japan | Feb 15, 2024 | CONSUMER TRENDS AND INSIGHTS, FUNCTIONAL FOODS, HEALTH AND WELLNESS, INNOVATION

Easily Accessible Protein, Also Available via Subscription Rise of Discounts: Supermarkets React to Consumer Thrift with Increased Sales Promotions. The demand for refrigerated ready-to-eat protein dishes is booming. Following the popularization of salad chicken,...
Rising Prices: Battling with “Increased Portions” – Bread and Yogurt at Convenience Stores.

Rising Prices: Battling with “Increased Portions” – Bread and Yogurt at Convenience Stores.

by Martner Japan | Feb 8, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS

Convenience Stores Offer More for the Same Price Amidst Rising Frugality Convenience stores and supermarkets in Japan are launching campaigns to provide consumers with greater quantities of daily consumed products like rice balls, bread, and yogurt without raising...
Strawberry flavor Innovation 15th January is Strawberry day in Japan

Strawberry flavor Innovation 15th January is Strawberry day in Japan

by Martner Japan | Jan 12, 2024 | CONSUMER TRENDS AND INSIGHTS, INNOVATION

Strawberry flavor Innovation 15th January is Strawberry day in Japan Japan boasts over 300 strawberry varieties, and from January to March, the market is saturated with exciting new strawberry products, especially in confectionery, sweets, and ice cream categories....
Snack Market Dynamics: Resilient Domestic Demand, Signs of Recovery in Souvenir and Office Sectors.

Snack Market Dynamics: Resilient Domestic Demand, Signs of Recovery in Souvenir and Office Sectors.

by Martner Japan | Jan 6, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, RETAIL

Corn Snack Production Surges to Fill the Void as Potato Snack Output Declines. According to the All Japan Confectionery Association, the production volume of snack confectionery (potato-based, corn-based, wheat-based, and rice-based) in 2022 was 282,883 tons, showing...
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