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Brown Rice innovation “Brown Rice Shred Cheese” and “Brown Rice Yogurt”

Brown Rice innovation “Brown Rice Shred Cheese” and “Brown Rice Yogurt”

by Martner Japan | May 17, 2024 | HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Seven-Eleven Japan is moving forward with a plan to rapidly expand stores offering freshly baked bread. The goal is to open approximately 3000 stores, five times the current number, by February 2025. This initiative aims to attract a younger customer base and increase...
Mackerel boiled in water with added protein

Mackerel boiled in water with added protein

by Martner Japan | May 14, 2024 | AGING SOCIETY, CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, FUNCTIONAL FOODS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

“THE PROTEIN SABA water boil” from Nobuta Canning (Choshi City, Chiba Prefecture) As part of the local revitalization “Choshi Dream Market Project,” it collaborated with Choshi Commercial High School and Takeuchi Pharmaceutical (Shinagawa-ku,...
Building a Fanbase with Upcycled Food Products

Building a Fanbase with Upcycled Food Products

by Martner Japan | May 12, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, GROCERY, INNOVATION, NEW PRODUCTS

There is a growing variety of “upcycled” foods that turn waste generated during food processing into valuable products. The company’s approach has attracted sympathy and led to the creation of fans. Sakaeya Bakery (Ebina City, Kanagawa Prefecture),...
Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

Kellogg’s Japan introduces a new way to use oatmeal: Healthier Onigiri (rice balls) made with oatmeal.

by Martner Japan | May 7, 2024 | AGING SOCIETY, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Kellogg’s Japan is proposing a new way of consuming oatmeal to expand its market in Japan. From the “Oatmeal Rice” series, which can be eaten like rice, they will release “Soy Protein Oatmeal Rice” on February 12th, which allows you to...
Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content

by Martner Japan | May 6, 2024 | AGING SOCIETY, FLASH NEWS, GROCERY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Introducing Japan Kellogg’s Whole Granola Series with the highest reduction of 70% in fat content. The new product is available starting from Monday, March 25th. Supervised by the Head Chef of Hotel New Otani, we’ve achieved a 70% reduction in fat content...
The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

The fermented vinegar drink, a new health beverage created by fermenting by-products such as “whey” with bifidobacteria by Morinaga company

by Martner Japan | May 3, 2024 | AGING SOCIETY, HEALTH AND WELLNESS, INNOVATION, NEW PRODUCTS

Morinaga Milk will launch nationwide from Tuesday, April 2nd, “PURESU Fermented Vinegar Drink Pomegranate Flavor” and “PURESU Fermented Vinegar Drink Muscat Flavor,” the first in Japan  as functional labeled foods that are described on the...
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