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‘eye-friendly’ eggs targeted at 30s and 40s from Chiba, Japan MEC FOODS company

‘eye-friendly’ eggs targeted at 30s and 40s from Chiba, Japan MEC FOODS company

by Martner Japan | Mar 9, 2024 | FUNCTIONAL FOODS, INNOVATION, NEW PRODUCTS

Targeting the Tech-Savvy 30s and 40s, these eye-friendly eggs contain approximately three times more lutein, a nutrient known as lutein, than regular eggs. In a market where price competition and added value options such as vitamin C fortification and cage-free eggs...
Seaweed meets YUZU flavor  Innovation from Japan

Seaweed meets YUZU flavor Innovation from Japan

by Martner Japan | Mar 8, 2024 | INNOVATION

Seasoned seaweed snack “Nori Kakeru-kun Premium Houjun Yuzu Shio” from Kozen Honten Company (TOkyo). A single sheet of domestic dried seaweed is crushed and seasoned. The yuzu from Kochi Prefecture is used to create a yuzu salt flavor with a fresh aroma....
Cocoa with functional claims increase such as GABA for quality sleep or gut healthy

Cocoa with functional claims increase such as GABA for quality sleep or gut healthy

by Martner Japan | Mar 5, 2024 | CONSUMER TRENDS AND INSIGHTS

Penetration of Functional Labeling into Cocoa is increasing. New concept to increase category sales growth.   In 2022, the sales of functional food instant cocoa surged more than ninefold from the previous year, reaching 370 million yen. By 2023, this figure had more...
Nisshin Oillio to raise olive oil by up to 80% from May 2024

Nisshin Oillio to raise olive oil by up to 80% from May 2024

by Martner Japan | Mar 4, 2024 | FLASH NEWS

Fourth time price increase since October 2023, alternative oils such as blend oil, rice oil will get more attention. Nisshin OilliO Group has announced a price increase for a total of 30 olive oil products, both for household and professional use, starting with the...
Introducing Asahi Super Dry Eco Pack – Revolutionizing Paper Consumption”

Introducing Asahi Super Dry Eco Pack – Revolutionizing Paper Consumption”

by Martner Japan | Mar 2, 2024 | CONSUMER TRENDS AND INSIGHTS, FLASH NEWS, INNOVATION, NEW PRODUCTS, RETAIL

77% Reduction in Paper Area Achieved with 6-Pack of 350ml Cans Asahi Group is working on lightweighting paper materials used for 6-can packs of its main brand, such as “Asahi Super Dry.” In October 2021, they conducted a test sale of “Asahi Super Dry...
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