On January 31st, Matsumotokiyo Cocokara & Company (Tokyo) will release “matsukiyo LAB HMPA * Formulated Water,” a functional food containing ingredients derived from rice bran, from its original healthcare brand “matsukiyo LAB,” at Matsumotokiyoshi Group and Cocokara Fine Group stores nationwide (excluding some stores) as well as its own online store.
This product is a functional food containing “HMPA * ,” a rice bran-derived ingredient that has been reported to reduce visceral fat in people with a high BMI . HMPA* is a component produced when polyphenols are metabolized in the intestines, and is said to be less susceptible to the intestinal environment. With the rise in health consciousness as a backdrop, it was developed as a water type that can be easily consumed on a daily basis.
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